Case studiesEPL - launch in Croatia

EPL - launch in Croatia

Launch of the EPL brand in Croatia

Goal

• To present EPL brand to Croatian market using PR activities that will ensure the maximum quantity and quality of media coverage and reach the target audiences

Strategy

• Ensure the media coverage in the relevant business and lifestyle media
• Distribute PR activities trough longer period of time in order to ensure the continued presence of the brand in the media

Tactics

• PR activities were focused on two fields - business and lifestyle
• Placement of announcements in the business media with a focus on investment and development of EPL Diamond Group on the Croatian market
• Placing interviews with key people of the company in relevant media
• Event for the occasion of opening of the first EPL Yakutian Diamond shop in Zagreb
•Presentation of new collections and benefits through small meetings and education in jewelry shop and PR placements in targeted lifestyle media
• Announcement of Janica Kostelić as ambassador of the brand
• Launched Facebook page
• Organization of Christmas event

Results