To achieve better understanding of the media and train participants to improve media performance through communication skills learning.
By organizing a series of three day workshops and engaging professional journalists and language experts as trainers, media training is customized to meet specific objectives in a tailored-made form.
Module objectives of this training highlight the importance of communication in everyday life, identify obstacles for successful communication, identify the importance of media performance with in-depth understanding of image and reputation and the influence on the latter.
Modules also include analysis of verbal and nonverbal communication, importance of the voice and pronunciation for media performance, and in-depth analysis of positive and negative media performance.
The workshops consist of theoretical and practical part. In a theoretical part specific topics important for successful media performance are covered.
Participants also have an opportunity to learn about specifics of different media approaches.
Practical part consists of individual interviews with journalists in original radio/TV studios.
At the end of the workshops each participant is individually evaluated and written guidelines and advices for future media performances are given.
Media trainings have become a continuous programme for client's middle management, now lasting for two years.
After each workshop, customized evaluations are undertaken, where each participant evaluate the training – its content, trainers and level of satisfacti-on.
The marks show high average general grade (on scale from 1 till 6, average grade is 5) and high interest for further communication trainings.