It was the sweet duo that was the idea behind the collaboration with famous gastro bloggers for the client Nescafé Dolce Gusto.
The Nescafé Dolce Gusto duo is made up of two bloggers that we have been challenging for a gastronomic duel in which they measured power and at the same time rewarded the most creative fans. The activation was carried out on three markets (Croatia, Serbia and Slovenia). Selected influencers for Croatia were Darko Kontin (Darkova Web kuharica) and Sanja Mijac (Domaćica), Serbia Maja Petrović (Vitki gurman) and Nevena Zelunka Cvetić (Hleb and Lale) and for Slovenia Ana Žontar Kristanc (Anina Kava) and Urška Fartelj (220 stopinj poševno).
The campaign started with the announcement of co-operation in which gastro bloggers asked their fans to help create a coffee recipe. It followed the teaser phase on influencers Facebook and Instagram profiles about the sweets that were in the making, and the recipe was discovered through the third stage on the influence blog and was accompanied by video, photos and share on social networks. Fans were invited to try the recipe, photograph it and publish it, and the award has won the most creative photos of the blogger's choice.
The coffee theme is naturally incorporated in the original recipe and the kind of content that gastro bloggers published on their channels, making the content presented as authentic. High-quality content is featured with creative announcements through visual identity in photo format and innovative video formats (cinemagraph) to emphasize the attractiveness of content that has contributed to the engagement of fans.
With users we interacted on Facebook, Instagram, and YouTube, the emphasis was put on Facebook as the primary social network of communicating the campaign. Gastro bloggers have published 5 authentic announcements on their Facebook page, with a reach of more than 35 thousand people in Croatia, almost 50 thousand in Slovenia and more than 17 thousand in Serbia.