"Orbit gives smiles" is the adaptation of the global “Orbit smile back” initiative, which is about projects implemented in more than 15 European countries with the aim of raising awareness of the importance of dental hygiene and regular visits to the dentist in order to preserve the cheerful and beautiful children's smile .
After the results of the survey conducted in 2015 have shown that the state of health of twelve-year-olds in rural parts of Croatia is the worst in Europe, Orbit decided in 2016 to continue with the “Orbit gives smiles” and to tour Zubomobil- the first mobile dental clinic.
The Zubomobil tour lasted from September to December 2016. The professional team of dentists and their assistants conducted preventive dental exams for children from the first to the fourth grade of elementary school and gave them lectures about the importance of proper dental hygiene. From September to December 2016, we passed a total of 9,020 kilometres, visited 50 schools in 5 regions and examined a total of 5349 children (114% above the target). Apart from the health of the teeth, they also affected the shimmering smiles of the little ones.
The Zubomobil visit had more than a preventive-educational purpose, we also wanted to help the children to suppress the fear of the dentist and thanks to the relaxed and cheerful atmosphere of Zubomobil and the crew, we have succeeded in doing so. In addition, The Zubomobil also introduced the visit of the project ambassador, Luka Bulić, the famous comedian, who gave diplomas for brave ones along with the Orbit gift packages. All examined students also received "Orbit dental charts" in which the condition of their teeth was recorded and recommendations for possible further steps for parents in cases where a child had a problem with his dental health.
A total of 103 media publications were actualizes in a positive tone in all relevant national and local media. PR activities resulted in five TV reports in duration and three interviews with Luka Bulić, Helena Puljiz, dentist , and Darja Šušteršič from Orbit. To improve the online campaign and ensure constant presence we also used Orbit Croatia Facebook page and Instagram profile.
The success of this project has also been recognized by the Croatian Public Relations Association and we have been awarded the prestigious Grand Prix in the category of Best Adaptation of the World Campaign.