Objective
Strategy
Internal Communication Brochure is a combination of the theory of communication and the specifics of Bank's business and needs.
The brochure describes all forms and chanels of communication so all employees of the Bank can implement it in everyday interaction.
Tactics
Internal Communication Brochure was published in a circulation of 2.500 copies and included a disc with standardized written forms and telephone numbers of all the Bank's departments and subsidiaries.
In the Brochure, a letter of Bank's CEO was attached which emphasized the importance of Internal Communication Brochure for the Bank, it's reputation and future business.
Results