Increase of influencers and their followers on social networks, the question is valued content or quick and easy money.
Breakfast with a view of the Eiffel Tower today, shopping in London in the afternoon, and a crazy ride on Hvar at night? Among them, the unavoidable selfie in the elevator, holding packed bags of expensive clothing and on the plane, looking at the blue expanse. Sounds unbelievable? More as the average Instagram influencer profile with a very large number of followers. Almost all the funds are allowed in the global social impact race, even renting an aircraft that will not go anywhere but will be used for photo-shooting or the use of other photographs and their photoshooting until they are unrecognizable before the release.
If the question mark appears over your head, you are not the only one. The issue of authenticity of influencers in marketing will be put in the focus of DIABLOG, the first Croatian blogger and blogger conference, to be held this autumn for the third year in a row.
Trust as a key to success