Employees are more trusted than CEOs

Ketchum, one of the world's leading agency for public relations, conducted a study "Ketchum Leadership Communication Monitor (KLCM)" which deals with the study of trust in leadership.

Ketchum, one of the world's leading agency for public relations, conducted a study "Ketchum Leadership Communication Monitor (KLCM)" which deals with the study of trust in leadership. KLCM study was conducted at six thousand respondents in twelve countries on five continents, and deals with issues related to effective leadership and effective communication, and their interconnection.

 

Infografika Ketchum 500X644

 

KLCM study revealed a crisis of confidence in leaders and disagreement with their means of communication. While studies have found a simple formula that shows how the credibility of leadership depends on a combination of decisive action, open communication and personal presence.

 

Marina Čulić Fischer, director of the Ketchum exclusive representative for Croatia, Dialog komunikacije PR agency  said: "Comparing the results of last year's and this year's KLCM studies, it is evident that the leadership and communication leaders remain in a deep crisis. Business leaders still have the leading positions in terms of responsibility and forward thinking, while politicians, in both categories, are not. It seems that politicians have a lot to learn from business leaders. "