How one web page won hearts of 99 schools

Within the project "Orbit daruje osmijeh", cheerful and professional team of the first mobile dental office, Zubomobil will visit primary schools throughout Croatia during 2017 and perform preventive dental examinations on numeruos locations.

Microsite

 

For all interested representatives of the schools wishing to participate in the project, we have made it easy to apply through the available form on the website www.orbit-zubomobil.hr. The site is dedicated to the project, and besides the available application form for schools who want to be one of the Zubomobil stations, it also serves as the key point of project communication. Here all parents, children, schools and media employees can find out everything they are interested in, be up to date with the Zubomobil tour and see all the accompanying photo and video material. At each stage of the project, it provides readers with all the essential information while simultaneously educating them on the importance of dental hygiene and giving them helpful advice. 

                 

Zubomobil goes on a tour in September 2017 when it will visit more than 60 primary schools in 5 weeks. This year's surprise for the selected schools will be a visit of the ambassador of the project, actress and host Doris Pinčić Rogoznica, who will use story telling and laughter to help children to suppress the fear of dentist.

 

Thanks to good comunication strategy of the agency, the achieved results were excellent at the very beginning of the campaign. The interest of the schools was considerably higher than expected and 99 schools applied for participation in Zubomobil's tour, also the overall communication and interaction with the targeted audience in the first phase of the project was also a great success.