Labellino campaign introduced revolutionary Labello lip care products in two trendy pastel colors and a innovative packing. Labellino products bring unique lip care formula which includes shea butter and refreshing fruity flavor and provides long lasting hydration for your lips.
The task for the agency was to create and carry out a campaign which will introduce new Labellino Raspberry & Red Apple and Fresh Mint to young women as a "must have". Besides that new products had to be presented to out target audience (consumers, media, bloggers, influencers) using PR tools, digital channels, social media and influencer marketing.
The campaign had several phases which included: sending press release and press kit for the media, beauty bloggers activation, lifestyle text placements and prize winning games /quiz on NIVEA official website and a cooperation with OK! magazine. In order to present fun and cuteness of Labellino product we sent products in a trendy rucksack designed by Elfs which included sensual boxing in the same pastel colors for the products and a inspirational message inviting the media to get involved in a prize winning quiz on NIVEA official website: NIVEA.hr/Labellino.
The activation with popular and influential beauty bloggers in Croatia considered giveaways on their social media profiles in which the consumers had a chance to win Lebellino packages. In the final phase of the campaign we had a organized cooperation with the most popular teen magazine in Croatia during which the fans has to post a Boomerang on the official OK! Instagram profile with their Labellno product and the most creative posts were able to win Labellino packages.
PR activities during all phases resulted with more than 30 media publications in the leading lifestyle and fashion media and 25 posts on social media which attracted more than 14 000 likes. During four creative contest including the one on OK! Instagram profile more than 1700 consumers were involved and posts reach was around 30 000.