Although the advertising budgets have been reduced, there are no big campaigns, and social media communication is trying to suppress the classical PR, creativity is still well appreciated among advertisers.
The biggest Croatian advertising agencies are dealing with the long lasting crisis: they put a lot of effort in keeping old clients, gaining new ones, adapting to global trends and local market needs. In these times, Dialog komunikacije has an income growth and that's been going on since 2012.
'Compared to last year, this year we've ensured a 10% growth, and considering we're just in the first half of the business year, we expect an even bigger overall growth. Such a business development comes from service expansion for longtime clients, gaining new clients, as many as six in the first five months this year, and increased international business' said Marina Čulić Fischer, Managing Partner at Dialog communications.
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