Marina Čulić Fischer about future of Public Relations

Marina Čulić Fischer, Managing Partner in public relations agency DIALOG komunikacije, in an interview for Media Marketing commented on the future of public relations.

'Lately we can hear more and more about content management, about content. In the beginning of the development of social networks, people working in PR had a unique opportunity to impose themselves as initiators of this process, because they had absolutely all the tools available. However, they missed that chance since they didn't sufficiently adapt to technology requirements'- said among other things, in an interview for Media Marketing Marina Čulić Fischer, executive partner in public relations agency DIALOG komunikacije.

you can read the entire text here.