Agencies will have to be ready for real-time marketing

Last year was another difficult year for the industry of marketing communications.

Marina Čulić Fischer for Business Journal wrote about the situation in the marketing communications industry.

'We still don't have the final results because the data on investments in media advertising will be available in June. However, according to available indicators, we could say that the Croatian marketing industry 2013th was the sixth consecutive year of falling markets, "wrote Marina Čulić Fischer.


you can read the entire text HERE.