The global PR industry grew by 7% in 2014, according to the 2015 World PR Report.
Produced by the Holmes Report and ICCO, the World PR Report provides the clearest picture available of the global PR industry, based on submissions from more than 400 PR firms across the world. The research reveals that publicly held firms grew 3.5% and independent PR firms for 8.7%. This growth shows that independently-held agencies are slowy taking over the primacy on the market.
This year’s World PR Report also brings some interesting data regarding the new opportunities and challenges for PR agencies around the world, primarily related to the expansion of the range of services in the digital and social media area that brings added value and competitiveness to the agencies on the market. Although many clients are still primarily looking for the standard services, i.e. earned media coverage in traditional outlets, they also want PR firms that are providing non-standard services such as community management and digital support.
Ranking of top 5 global PR agencies didn't change significantly compared to 2013. Edelman is still leading, followed by Weber Shandwick and Fleishman Hillard. Only Ketchum made step forward by overtaking MSL Group and took fourth position.
''This year's World PR Report results are encouraging for all in the industry. We are very proud that Dialog is a part of Ketchum Group that finds a place among the best five agencies in the world in this research. We have so far constantly monitored the global trends and by the end of the year we will take specific steps to expand our digital services!'', said Marina Čulić Fischer, Managing Partner in Dialog komunikacije - an exclusive affiliate of Ketchum in Croatia.
You can read the entire research here: