With an integrated campaign, we exceeded all expectations
Five years have already passed since the opening of the first BIPA Backstage studio in Croatia! On this occasion, we organized an anniversary campaign. The campaign included an event, influencer engagement and communication with lifestyle media and partners. All of these were united by a key message about a unique beauty concept that successfully combines beauty and having fun.
The concept of the event was a birthday afterwork party to which we invited lifestyle media representatives, influencers and business partners. All of them gathered where it all started in 2018 – in the BIPA Backstage studio in Ilica.
With the well-known host Edina Pršić Babić and four BIPA representatives, the guests learned everything about BIPA Backstage. Make-up artist Marija Janković presented autumn make-up trends with a play of colors and textures on the face of influencer Pamela Badžek. The popular singer Zsa Zsa was responsible for the dancing atmosphere with her excellent vocals. This was emphasized by the anniversary branding.
Besides Pamela Badžek, influencers Ivana Mišković and Andrea Trgovčević Iličić were also involved in the campaign.
The news about the celebration of the fifth birthday of the BIPA Backstage concept resonated loudly on social networks and lifestyle media. The press release resulted in 30 articles. Also, we collected over 100 posts from leading beauty & lifestyle influencers. All key BIPA beauty partners participated in the event.
And be always updated with news from Dialog.
If someone asked you to name three things that remind you of summer, what would you say? We’re betting that one of those would definitely be your go-to SPF. Its scent has a magical way of whisking us back to our favorite beach and instantly evoking that blissful sense of carefree relaxation.
We also presented the new NIVEA Luminous630® body care line to the media and influencers.
By choosing the right timing, campaign messaging, and content creators, we continued the spring influencer campaign for the Ecover brand and achieved fantastic results!