Booking.com: great work with influencers

The campaign is highlighted by the RAF program that allows users of the Booking.com to share booking discounts with each other.

2 min to read
Written by: Viktorija Stukar

In July, 2017, Booking.com started its first global campaign with influencers called Refer-A-Friend. The campaign is highlighted by the RAF program that allows users of the Booking.com to share booking discounts with each other. The goal of the RAF influencer campaign is to ensure additional promotion and increased number of bookings made on Booking.com platform.

The condition that Booking.com has set for the influencer selection is that the influencer must have at least 15,000 followers on one of their platforms. In addition, each month, Booking.com sets the type of influencer or content that will be created in the coming period such as couples, influencers who share photos of nature, lifestyle influencers, animal influencers, etc.

System of the campaign is that influencers offer the opportunity for 500 followers to use the link and receive a refund of 200 HRK for a minimum expense of 400 HRK.

During the first two years of RAF and Dialog’s collaboration, Dialog had to provide two influencers per month  for the campaign, and due to the excellent results, achieved in the previous collaboration, since February 2019. the Croatian market monthly presents four influencers through the RAF campaign and is starting long term collaborations with influencers from June 2019.

 

Booking.com RAF campaign 2018, in results:

– we collaborated with 24 influencers

– 113 posts where RAF links were shared

– total reach was 8 522 825

– total engagement was 966 491

Highlights

A campaign that brought back energy

In the campaign for launching NIVEA Q10 ENERGY product line, we used various PR tools, event management, influencer marketing and digital tools.

we love health

WE LOVE HEALTH!

Most valuable piece of information is that 225 people turned to CAHIV for help during the campaign, while 260 people took part in counseling and testing.

We chose green

An educational campaign that reminded us of the importance of preserving the environment and sustainable living.