Plastic Free July – a movement that inspires people to say NO to plastics!

Millions of people have joined the global Plastic Free July movement again this year to contribute to solving the crisis caused by plastic waste.

3 min to read
Written by: Nataša Blagojević

A new report by the Organization for Economic Cooperation and Development (OECD) warns that the amount of plastic waste produced on a global scale could triple by 2060. Almost two-thirds of plastic waste will be from short-lived items such as packaging, cheap products and textiles! In the sea of ​​dramatic data and warnings, it is clear that there is no time to lose in the fight against plastic waste and we must act at the very source of the problem. This is exactly what the plastic-free July (#PlasticFreeJuly) initiative, which is joined by millions of people globally, warns about every year.

What does the #PlasticFreeJuly movement represent?

Plastic Free July® is a global movement that helps millions of people to be a part of the solution to plastic pollution by educating them and giving them ideas on how to eliminate the use of single-use plastics in their homes, workplaces, schools and other places in their daily lives. Various suggestions for smarter alternatives to single-use plastic packaging are available on the movement’s website and social networks, which everyone can apply at least for a month. With a little effort and self-discipline, good habits that can help more responsible use of resources and a better relationship with the environment will function long-term, and by sharing our examples and encouraging others to join the movement, we can truly make a difference. After all, the plastic-free July initiative which started modestly in 2011 in Australia and grew into one of the most important global campaigns to solve the crisis caused by plastic waste confirms this.

From a month to a year without (single-use) plastic By establishing the platform The Green Hub to provide ecological and communication consulting in the domain of environmental protection and transition to sustainable business, our agency team itself accepted the challenge of more responsible use of plastics. In the domain of plastics alone, we have successfully implemented several sustainable practices, such as eliminating the use of single-use plastics, introducing containers for sorting waste and recycling, introducing ecological cleaning detergents and replacing plastic packaging with glass. Our initial efforts in education and analyzing what we can change paid off, so Dialog proudly holds the title of Green Office, and we eliminated plastic not only in July but throughout the year.

Green tips for every office

The plastic-free July initiative and our own experience at Dialog have taught us that every change, even the smallest one, is important, so encourage changes in your environment and what better place to start than in the office where you spend at least eight hours every day. To begin with, surround yourself with enthusiasts! Talk to other colleagues, educate, inform and inspire each other. From proper sorting of waste and recycling, using reusable shopping bags, choosing more environmentally friendly office materials, preparing meals at home, and eliminating the use of disposable plastic cups and food utensils, there are many good green practices that you can quickly and easily introduce into your working space. And yes, they certainly also apply to your favorite coffee if you consume it from plastic capsules. Take them out of service, without exception. 🙂



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