Launch of BIPA brands

We have presented 14 brands with this campaign

1 min to read
Written by: Marko Sitar

BIPA Croatia is expanding it’s product assortment with own brand producs from 14 brands and over 900 beauty, care and household products. On this occasion, we have organized a campaign whose main point was the Spring Brunch held in the attractive Cogito-Urania cafe in the center of Zagreb.

 

The magic number 100

 

The event was attended by over a hundred journalists, influencers and partners who enjoyed a beautiful and springfull atmosphere, while the campaign TV spot was exclusively shown on the big screen.

 

We decorated the space with luxurius and attractive flower arrangements that fit perfectly with the branding and on top which we have communicated the key messages of the campaign, which encouraged more than a hundred posts on social networks.

 

At the end of the event we distributed a press release that was published by over 30 leading lifestyle media.

Newsletter

Subscribe to our Newsletter!

And be always updated with news from Dialog.

Highlights

With an integrated NIVEA SUN campaign, we announced the start of summer and achieved great results

If someone asked you to name three things that remind you of summer, what would you say? We’re betting that one of those would definitely be your go-to SPF. Its scent has a magical way of whisking us back to our favorite beach and instantly evoking that blissful sense of carefree relaxation.

We reminded of the importance of accepting your own body with regional campaign

We also presented the new NIVEA Luminous630® body care line to the media and influencers.

Proven Recipe for Success Leads to Fantastic Results

By choosing the right timing, campaign messaging, and content creators, we continued the spring influencer campaign for the Ecover brand and achieved fantastic results!