B2B influencer marketing – the power of influencing the business community
B2B influencer marketing is gaining more importance while giving businesses a chance to reach the business community and decision makers through credible experts.
By calling attention to sexism “microaggressions” that women face in everyday life, TikTok content creators sparked a conversation about the gender inequalities that are present in today’s society.
TikTok, once upon a time the land of dance challenges and lip-syncing, in the last few years established itself as a challenger in social media world, challenging not only algorithms but way we express our opinion and actively engage in the most different possible topics. Thus, it is not surprising how TikTok lately became breeding ground for a new wave of feminism: microfeminism. But what exactly is it, and how is it taking the platform by storm?
The roots of microfeminism on TikTok can be traced back to content creators highlighting everyday sexism. These creators pointed out seemingly minor instances, like unsolicited comments on women’s bodies, the pressure to conform to unrealistic beauty standards and inequalities in workplace. By calling attention to these “microaggressions,” they sparked a conversation about the gender inequalities that are present in today’s society.
Microfeminism on TikTok isn’t about grand pronouncements or radical change, at least for now. It’s about empowering individuals to challenge the subtle ways sexism manifests in daily life. It’s about dismantling harmful gender norms and promoting equality through small, achievable actions.
The rise of microfeminism has resonated with many TikTok users, particularly young women. The platform’s short-form video format allows for easily digestible content that educates all generations and sparks constructive discussions. Users are actively participating in trend by creating their own microfeminist content, sharing personal experiences, and engaging in debate.
An example of microfeminism content on TikTok:
@katiewood____ as always, I am for the girls ???? #microfeminism #feminism
Some examples of microfeminist content on TikTok include calling out the double standard of men being praised for basic housework, highlighting the pressure women face to shrink themselves in public spaces and encouraging women to embrace their natural beauty and body hair. By focusing on everyday experiences, this trend makes feminism more relatable and accessible, especially to a younger generation. While some may scoff at the idea of “micro” change, the collective impact of these small rebellious acts can pave the way for a more equitable future.
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