Speakers from three countries, 23 journalists present and high engagement
At the time of the “new normal”, the concept of events itself changed radically, to which Nestlé successfully adapted. The leaders of the world’s largest food company held the first virtual gathering with journalists and from their locations in Croatia, Serbia and Bulgaria presented business results for Croatia for the first quarter, news in its product range, as well as the company’s response to local community needs.
Of the business results, special emphasis was placed on strengthening e-commerce and changes in customer behavior caused by the impact of the COVID-19 pandemic. The business is significantly different today than three months ago, the company’s representatives pointed out, and it is therefore necessary to adjust the sales plans to the new circumstances.
The new normal has also stimulated numerous trends in the direction of taking care of proper nutrition, using natural and fresh foods and preparing healthier meals in your own home. In this direction, Nestle started with numerous innovations in the range and presented a major innovation “Magic of taste”, an addition to vegetable dishes and MAGGI BIO Bouilons organic cooking cubes. Exciting news for all chocolate fans arrive with the new KITKAT Gold and KIT KAT Ruby chocolates, THOMY mayonnaise with avocado and hemp oil and NESCAFÉ Gold Origins Sumatra and Uganda-Kenya and NESCAFÉ Classic Ivory Coast products.
At the very end, they also talked about the company’s socially responsible business, primarily through the Vrtim Zdravi Film project, which this year celebrates its tenth anniversary in Croatia, initiatives for better employability of young people under 30 through trainings such as Nestlé Summer’s Cool and the company’s obligations. environmental protection.
A total of 45 people were present at the virtual gathering, of which 23 were journalists. The great response of the media representatives, extremely positive reactions and plans for some future gatherings and collaborations showed that the new circumstances slowed down for a moment, but by no means stopped the daily pace of life.
And be always updated with news from Dialog.
A successful influencer marketing campaign starts long before the first social media post goes live. It starts with choosing the right creator - someone whose audience, values and communication style align with the brand.
With more than 5 million paid subscriptions, Substack brings writers together around highly specific interests and topics, creating small but highly focused communities that may be worth getting to know.
The panel “Rage Bait – Anger as a Shortcut to the Algorithm” explored content designed to provoke strong reactions, the line between legitimate provocation and manipulation, and the responsibility of media outlets, communicators and brands.