Can new framing change the way people see ESG?

By changing the complicated language of ESG, companies can get a lot more support for their sustainable efforts.

Who are today’s most important influencers and what do they know?

The value of influencer marketing should reach 200 billion dollars by 2032.

Women are dominant in the communication profession – myth or truth?

A Vox Populi survey in March revealed that the majority of respondents believe that men have better prospects for employment in the labor market, but that there are still more women in the communication profession.

Three reasons why podcasts should be part of a PR strategy

In the race for new, unobtrusive and effective ways to reach the modern consumer, podcasts are becoming an increasingly popular advertising channel.

Carpe Diem or newsjacking in PR

By jumping on the “right train at the right time” with content, brands can ensure high brand awareness and positive publicity.

Find out how we coped in the creative wilderness

We bring you the diary of our young lions in the fight to go to Cannes

What no one told you about event management

Event management is not just glamor and fun. Here are a few things that most likely nobody told you about it until now.

ChatGPT on trends in PR

We asked artificial intelligence to highlight three main trends in PR. Here are the answers we received!

While employees identify with their employers, they don’t necessarily see themselves as their ambassadors

The corporate image of a potential employer and an online presence are important to employees, but at the same time, less than a third of them think they should be ambassadors of the company on social media.

Discord – THE place for hanging out online in 2024

This free text, voice and video chat app was initially very popular among gamers, and today it is used by many communities for different purposes, such as study groups.