We Have Become an Official Partner of Golin Ketchum!
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We have joined the world’s largest and most awarded global PR agency network
As a company grows, communication must keep pace with business performance while building relationships and trust that become essential in times of crisis.
In a world where reaching audiences is easier than ever, but capturing their attention and earning their trust is increasingly difficult, what is the real value of public relations today?
A successful influencer marketing campaign starts long before the first social media post goes live. It starts with choosing the right creator – someone whose audience, values and communication style align with the brand.
With more than 5 million paid subscriptions, Substack brings writers together around highly specific interests and topics, creating small but highly focused communities that may be worth getting to know.
The panel “Rage Bait – Anger as a Shortcut to the Algorithm” explored content designed to provoke strong reactions, the line between legitimate provocation and manipulation, and the responsibility of media outlets, communicators and brands.
Communications professionals do not see AI as a threat, but as a tool worth using – with caution.
With GloRiA, Allianz Hrvatska introduced a digital solution that enables citizens to assess climate risks in their area and access practical recommendations for protecting their homes and property.
Influencer marketing is not only about follower numbers and creative content, but also about the credibility and reputation of both parties involved in the collaboration.
Employees are no longer looking for more content, but for greater presence.