We Didn’t Even Know How Much We Needed Ha-Ha-Ha-Haaland This Summer

Amid a sea of controversies, Erling Haaland emerged as the most positive story of the FIFA World Cup, and a communications phenomenon.

Why music has become one of brand building’s most powerful assets

Brands today are increasingly looking for ways to become part of culture rather than simply interrupt it. One of the most effective ways to achieve that is through music.

Audiences are changing the rules: algorithms matter more than front pages

It’s not just where people get their news that has changed. It’s how information reaches them – and what that means for communications professionals.

Restoring Trust: The Media’s Most Valuable Asset

The ways audiences consume news are changing rapidly, while trust in the media continues to decline over the long term.

How do brands and athletes build connections with audiences in sport?

Sport remains one of the most powerful communication tools.

Brand and Product PR: Two Different Roles of the Same Communication

Successful communication knows when to build trust and when to focus attention.

From Clicks to Trust: When AI Becomes the Primary Reader

The Future Is No Longer “AI in Media” but “Media in AI”

Are Millennials’ Favorite Brands Losing Momentum?

We bring the key takeaways from an analysis by The Economist, which looked at examples such as Allbirds and Glossier.

TikTok News: Staying Informed Through a Few Seconds of Scrolling

TikTok has increasingly become a space for quick information consumption, but audiences still clearly distinguish between viral content and credible information.

Generation Z is redefining the concept of business success

Employees’ priorities are becoming flexibility, mental health, and a sense of purpose.

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