Influencer marketing and AI will mark the year 2024

September’s Vox Populi reveals optimism – more investment in public relations, especially influencer marketing and social responsibility.

Strategic planning

Five steps to the campaign of your life

Don’t have money or a good team? In that case, success can only happen by chance of luck. Plan your communication strategically.


Ten Years Together

In the digital campaign for the Representation of the European Commission in Croatia, we marked 10 years of Croatia’s membership in the EU and showed how the EU has changed our lives for the better.

Everything brand can learn from Taylor Swift

The secret recipe for retaining existance and attracting new fans


How to successfully navigate the troubled LinkedIn waters

If you’re still wondering if you should get started on LinkedIn, it’s time to stop. Here is our advice how to overcome initial insecurities and start posting!

word of mouth

What is word of mouth marketing and why is it important?

Word of mouth marketing is based on trust and consumer loyalty, and through this cost-effective strategy, a significant reach can be achieved.


Good product is not difficult to sell

In less than a month, we gained 168 posts, over 70 % of which were “organic”


Turn on your OOO and enjoy your vacation!

During your vacation, leave work concerns at work! We bring you several tips that will help you enjoy every moment of your well-deserved break.


“Plastic Free July” should be implemented into workplace

Results from a recent Vox Populi survey reveal that our followers support reducing plastic waste, not only in their daily lives but also in the workplace.


LinkedIn B2B marketing report brings optimism

Despite global instabilities and economic turmoil, B2B leaders around the world are optimistic about the budget and find marketing to be extremely important in business development.