A successful influencer marketing campaign starts long before the first social media post goes live. It starts with choosing the right creator – someone whose audience, values and communication style align with the brand.
With more than 5 million paid subscriptions, Substack brings writers together around highly specific interests and topics, creating small but highly focused communities that may be worth getting to know.
The panel “Rage Bait – Anger as a Shortcut to the Algorithm” explored content designed to provoke strong reactions, the line between legitimate provocation and manipulation, and the responsibility of media outlets, communicators and brands.
Communications professionals do not see AI as a threat, but as a tool worth using – with caution.
With GloRiA, Allianz Hrvatska introduced a digital solution that enables citizens to assess climate risks in their area and access practical recommendations for protecting their homes and property.
Influencer marketing is not only about follower numbers and creative content, but also about the credibility and reputation of both parties involved in the collaboration.
Employees are no longer looking for more content, but for greater presence.
Microdramas are becoming the new social media sensation, while the short-form vertical series format is increasingly attracting brands as well.
When a brand and an influencer know from the outset what they want to achieve, the collaboration becomes more straightforward, and the content is more likely to achieve the campaign’s objective.
The biggest box office hit of the year and the talk of the summer is Christopher Nolan’s The Odyssey. How did this blockbuster become the season’s defining cultural event?