By choosing the right timing, campaign messaging, and content creators, we continued the spring influencer campaign for the Ecover brand and achieved fantastic results!
In order to encourage as many people as possible to adopt sustainable habits and thus prevent their favorite pieces of clothing and household textiles from prematurely ending up in landfills, in collaboration with content creators, we continued the educational campaign on social networks for the Ecover brand, which has cleaning, laundry and fabric care products in its portfolio with biodegradable, carefully selected plant-based ingredients.
Based on previous experience, we repeated the ingredients that are key to the success of an influencer campaign:
Example of content from the campaign
Source: Ida Prester’s Instagram profile
The campaign involved content creators and influencers Ida Prester, Marijana Batinić and Iva Šutić, each in their own way and with the choice of themes and ideas that fit into their lifestyle. We published a total of five Instagram Reel and Photo posts and seven Instagram Stories. Over 8,000 interactions were achieved, with the content being viewed more than three million times.
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If someone asked you to name three things that remind you of summer, what would you say? We’re betting that one of those would definitely be your go-to SPF. Its scent has a magical way of whisking us back to our favorite beach and instantly evoking that blissful sense of carefree relaxation.
We also presented the new NIVEA Luminous630® body care line to the media and influencers.
By choosing the right timing, campaign messaging, and content creators, we continued the spring influencer campaign for the Ecover brand and achieved fantastic results!