The corona crisis has left a big mark on employees in all industries and triggered a significant wave of change in the business world.
A new Ketchum study conducted in the U.S. market found that nearly two-thirds (63%) of employees changed their job-related priorities significantly. Traditional topics such as career development and advancement have fallen into the background. More than half of employees (52%) claim that security in the workplace is now their number one priority. For the vast majority (79%), an employer’s corporate values have become more important than they were before the pandemic.
According to the research, there are four distinct personas making up today’s workforce:
Adapting corporate messages to each type of employee, individualizing the way internal communication takes place – is now imperative. In addition to the fact that more and more employees (74%) expect companies to focus on basic human values such as safety, health, diversity and inclusion, they also expect to be recognized as unique individuals.
In addition, employees expect flexibility, two-way communication, and a vision for the future from their employers. Be honest, communicate in a timely manner, listen to their needs and respond quickly to possible concerns, because your employees are a pillar of your company without which there is no successful future.
Source:Ketchum
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