Seven tips for preparing a basic PR tool

One of the most common tasks in the life of a PR person is to write a press release. We bring you simple rules for producing this seemingly simple content.

2 min to read
Written by: Marija Margareta Klika, Senior Consultant, Dialog komunikacije

HEADER, PLACE AND DATE

The header contains information that it is a press release (and, if applicable, the time when it may be published), town and date of publication. The press release is always written on the memorandum of the company or organization behind it.

TITLE

Make an effort when writing the title, make it interesting for the recipient (journalist, editor), and thus the end reader.

WHO, WHAT, WHEN, WHERE AND WHY

When writing the first paragraph make sure you answer these questions: WHAT happened, WHO are the main acts, WHERE and WHEN did something happen and WHY it matters? Try to reduce the rest of the text to a card, maximum of two.

DATA ACCURACY

Make sure that all information and data provided are correct. Never send unverified information to the media and always make sure you have client’s approval.

GRAMMATICAL EXCELLENCE

Every text you send out to the media must be grammatically and orthographically correct. After writing it, send it for proofreading.

 CONTACTS

At the end of the text, always provide contacts for more information in case of potential media inquiries.

GOOD MEDIA LIST

Lastly, keep in mind that a good media list is extremely important for the successful placement of a press release. Read more about it here:  https://dialog-komunikacije.hr/en/what-is-a-pr-professional-without-a-good-media-list/

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Seven tips for preparing a basic PR tool

One of the most common tasks in the life of a PR person is to write a press release. We bring you simple rules for producing this seemingly simple content.

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