DIABLOG or “Dialogue With Bloggers” is first Croatian bloggers conference which will take place on November 10th 2016 in Zagreb.
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1 min to read
Written by:
Dialog Komunikacije
DIABLOG has the tendency to become key platform for exchange of thoughts and opinions between bloggers, agencies, media and advertisers which are the creators of specific form of communication on the market which is nowadays unavoidable in any successful brand campaign.
First Croatian research on bloggers and their community will be presented for the first time on DIABLOG conference. Special emphasis in the research was put on two fields – lifestyle and gastro bloggers scene.
Key guest speaker is Doris Steiner from Ketchum, one of the leading global PR agencies. Her major clients are A1, Logitech and Danone, and she is a winner of numerous prestigious awards, including PR Young Cannes Lions.
All news regarding the conference are available at DIABLOG’s social networks (Facebook and Instagram).
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Highlights
Influencer Vetting: Why the Right Influencer Matters More Than Follower Count
A successful influencer marketing campaign starts long before the first social media post goes live. It starts with choosing the right creator - someone whose audience, values and communication style align with the brand.
With more than 5 million paid subscriptions, Substack brings writers together around highly specific interests and topics, creating small but highly focused communities that may be worth getting to know.
Rage Bait: Key Takeaways from the Weekend Media Festival
The panel “Rage Bait – Anger as a Shortcut to the Algorithm” explored content designed to provoke strong reactions, the line between legitimate provocation and manipulation, and the responsibility of media outlets, communicators and brands.
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