The election campaign was “smear” and did not affect the results

Research on our social media with a focus on political communication in the past elections revealed that half of our followers were not sufficiently informed about the elections, that the campaign influenced the results in a small percentage and that communication was “smear”.


Wednesday is a well-chosen election day


At the beginning of the research, we were interested in how informed our followers were about the elections, and the results showed that a little more than half did not actively follow the election campaign, while half of them considered that they were not sufficiently informed about all the details regarding the elections.

When it comes to the technical aspects of holding elections, slightly less than two-thirds of our followers on Instagram believe that Wednesday, April 17, was a well-chosen day or date for holding elections.


The campaign had a negligible impact on the election results


In the week of the parliamentary elections, 89% of the respondents declared that they planned to vote, and 72% knew who they would vote for. When asked whether the campaign influenced their choice, the vast majority (89%) of respondents on Instagram and LinkedIn answered negatively.


Most believe that the campaign was “smear”


The largest majority (95%) of respondents on LinkedIn and 83% of respondents on Instagram believe that the communication of the leading parties and politicians was inappropriate, with more than 80% of them on both Instagram and LinkedIn believing that the communication in the pre-election campaigns was also “smear”. A poll in the week after the election showed that even 89% of respondents were not satisfied with the results of the election. When asked who communicated best, Možemo and Sandra Benčić received the most votes.