The average Internet user will receive at least a few different newsletters to their e-mail address every day. You probably know from personal experience that you’ll never open some of them, but they don’t bother you enough to unsubscribe. Some of them you will occasionally open and read the content prepared for you, and some of them will simply bother you so much that you will only open them only to unsubscribe from them.
What makes a difference
The dynamics with which information is spread today and the overcrowded schedules of users do not tolerate mistakes and delays. The user should recognize your message, get it at right time, when he can pay attention to it, and receive short, clear and structured information that will interest, inspire and encourage him to “action”. Unfortunately, the time of sending, the amount of content sent and its relevance are only a fraction of what can separate a successful newsletter from one that will end up in spam.
How to create a successful newsletter
- Try to personalize it as much as possible. Make it clear who is sending it, to whom it is being sent and what kind of content the user can expect inside. When subscribing to your newsletter list, users have certainly given you their name, surname, date of birth or some additional information. Use this to personalize the content you send them.
- Kee pit simple and clear. Long sentences and lots of text will seem dry and tiring for a user whose schedule is already crowded.
- Make your content visually appealing. Think carefully about the images you use. Are they just beautiful or do they contribute to your content? Take your time to create charts, gifs, or short videos that will add content and interest users.
- Replace classic CTA links with unexpected ones. While “Learn More,” “Subscribe,” “Send a Reply,” or “See Full Offer” seem like good options to you, these are the ones users see everywhere and won’t grab their attention too much. Use CTA links to inspire your users. Eg. instead of “Subscribe to our newsletter” try “Find out the news first”.
- Pay attention to the time and amount of content you send (more is by no means better). Analyze your target audience – who they are, what they do and what their day looks like. Eg. If you send a newsletter to business users, they will read your emails at the beginning of the day or during breaks, but if you send information about baby products for moms, it is very likely that they will be read only in the evening when moms have the most free time.
- Give it a try. Test your content, test the time and days you submit your newsletter, pictures, videos and CTA links. Follow the statistics regularly and they will answer all your questions and give you guidelines for improvement.
If you want to compare the success of your newsletter with the sector average, you can do so here, and in order not to miss similar useful tips, research results and the latest trends in the future, just one CLICK will do the work.
