What Awaits Us in the Communications Business in 2025?
The coming year will be defined by artificial intelligence, authenticity, and change management.
Results of the most extensive European research in the field of public relations – “European Communication Monitor” have been published.
Eight year in a row, the largest international communication survey in the world ‘The European Communication Monitor’ has been organised by the European Public Relations Education & Research Association and the European Association of Communication Directors and sponsored by Ketchum. Survey has identified that communication experts believe mobile communication is one of the most important communication channels that will be developed by 2017th.
Marina Čulić Fischer, director of the Ketchum exclusive representative for Croatia, Dialog komunikacije PR agency said: ”The results of this year’s survey that was conducted at two thousand and seven hundred respondents in forty-two countries highlighted the emergence of mobile communications as the only area of professional communication where opinions are near uniform across Europe. Half of the respondents said the organizations in which they work is already developing mobile communication channels, while 91% of respondentsanticipated that the scope for development in the next three years will be in mobile communications.”
The study also finds that the perceived importance of social media is declining. Between 2010 and 2012, “coping with the digital evolution and the social web” was the No. 1 issue amongst respondents, but has now dropped to third place behind linking business strategy with communication and building trust. Respondents cite interaction with customers (87 percent) and allowing consumers to comment on their experiences (73 percent) as the top uses for social media.
Some additional key findings from the survey are:
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