Business sector for small and medium businesses, the project “100 Years of NIVEA care”; client Beiersdorf Croatia
The best adaptation of the global campaign, the project “Introduce your team”; client Adidas
Internal communications; project “Three”
Grand Prix Awards have been awarded six years in a row as recognition of the development and implementation of strategic communications and public relations in companies, government institutions and local governments, self-governments, non-governmental organizations, agencies for communication management and public relations as well as individuals for excellence in professional accomplishments.
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Highlights
Influencer Vetting: Why the Right Influencer Matters More Than Follower Count
A successful influencer marketing campaign starts long before the first social media post goes live. It starts with choosing the right creator - someone whose audience, values and communication style align with the brand.
With more than 5 million paid subscriptions, Substack brings writers together around highly specific interests and topics, creating small but highly focused communities that may be worth getting to know.
Rage Bait: Key Takeaways from the Weekend Media Festival
The panel “Rage Bait – Anger as a Shortcut to the Algorithm” explored content designed to provoke strong reactions, the line between legitimate provocation and manipulation, and the responsibility of media outlets, communicators and brands.
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