How Does an Influencer’s Reputation Affect a Brand’s Reputation?
Influencer marketing is not only about follower numbers and creative content, but also about the credibility and reputation of both parties involved in the collaboration.
At the annual Grand Prix award assigned by the Croatian Association of Public Relations, Dialog Communications agency had the most finalists.
At the annual Grand Prix 2013 award assigned by the Croatian Association of Public Relations, Dialog Communications agency had the most finalists.
Projects included in the finals (by category):
Grand Prix Awards have been awarded six years in a row as recognition of the development and implementation of strategic communications and public relations in companies, government institutions and local governments, self-governments, non-governmental organizations, agencies for communication management and public relations as well as individuals for excellence in professional accomplishments.
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Influencer marketing is not only about follower numbers and creative content, but also about the credibility and reputation of both parties involved in the collaboration.
Employees are no longer looking for more content, but for greater presence.
Microdramas are becoming the new social media sensation, while the short-form vertical series format is increasingly attracting brands as well.