B2B influencer marketing – the power of influencing the business community
B2B influencer marketing is gaining more importance while giving businesses a chance to reach the business community and decision makers through credible experts.
New initiatives represent our efforts in further CO2 reduction.
As we have announced during our celebration of the first anniversary of the Eco Green Office at Dialog, we are continuously working to achieve highest possible level of sustainable office. Along with additionally introduced or modified measures in the areas of waste management and resources savings, we are especially proud of two new initiatives we have launched in the field of transportation – Green Challenge and Green Bonus.
Win-win for environment and our health
Green Challenge and Green Bonus are creative ideas born out of insight that 60% of agency employees use cars to get to work. Although the CO2 consumption related to commuting has decreased since we introduced a three-day working week in the office, we have concluded that there is still room for improvement. Unfortunately, the carpooling option is not technically feasible for us and we have adopted shared transportation policy for meetings, conferences and team building events a long time ago. Therefore, we have two options left:
1. encouraging employees to walk more and drive less in their daily lives. We have called this initiative The Green Challenge.
Mechanics:
2. encouraging employees to use bicycles while travelling to work. We have called this initiative The Green Bonus and it is built on subventions on bicycles purchase by the company.
Mechanics:
We hope we have inspired you to have a more sustainable business and more engaged employees, which results in a healthier life, healthier planet and healthier organization.
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