Brands on Trial: How We Build Trust in the Digital Environment
Visibility is no longer enough - trust is the new currency.
DJI is a global leader in developing and manufacturing innovative drone and camera technology for commercial and recreational use.
DJI is a global leader in developing and manufacturing innovative drone and camera technology for commercial and recreational use. The company is dedicated to making aerial photography and filmmaking equipment and platforms more reliable and easier to use for creators and innovators around the world. On Croatian market, DJI presented model Spark, an easy-to-use, fun-to-fly mini camera drone that lifts off from the palm of your hand to capture and share the special moments in your life on the go.

Doogee is the second best selling smartphone brand in Spain, which gained a lot of popularity worldwide because of its high-cost performance and fashionable design and affordable price. The brand awareness was expanded broadly after sponsored Spanish football team Villarreal C.F. Moreover, Doogee successfully started its business operations in Asia and Africa. On Croatian market Doogee presented several smartphone models – MIX, BL and S60.
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Visibility is no longer enough - trust is the new currency.
Price control, focus on health and product quality, and brand humanization as key responses to growing consumer concerns
The fifth Mini PR conference brought together entrepreneurs, professors, students, and influencers from Split