How Does an Influencer’s Reputation Affect a Brand’s Reputation?
Influencer marketing is not only about follower numbers and creative content, but also about the credibility and reputation of both parties involved in the collaboration.
DJI is a global leader in developing and manufacturing innovative drone and camera technology for commercial and recreational use.
DJI is a global leader in developing and manufacturing innovative drone and camera technology for commercial and recreational use. The company is dedicated to making aerial photography and filmmaking equipment and platforms more reliable and easier to use for creators and innovators around the world. On Croatian market, DJI presented model Spark, an easy-to-use, fun-to-fly mini camera drone that lifts off from the palm of your hand to capture and share the special moments in your life on the go.

Doogee is the second best selling smartphone brand in Spain, which gained a lot of popularity worldwide because of its high-cost performance and fashionable design and affordable price. The brand awareness was expanded broadly after sponsored Spanish football team Villarreal C.F. Moreover, Doogee successfully started its business operations in Asia and Africa. On Croatian market Doogee presented several smartphone models – MIX, BL and S60.
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Influencer marketing is not only about follower numbers and creative content, but also about the credibility and reputation of both parties involved in the collaboration.
Employees are no longer looking for more content, but for greater presence.
Microdramas are becoming the new social media sensation, while the short-form vertical series format is increasingly attracting brands as well.