We took part in the Sljeme cleaning-up action

More than 800 kg of various waste was collected in the campaign organized by the THE GREEN HUB platform.

2 min to read
Written by: Dialog komunikacije

In order to reduce waste quantities, educate people about its proper disposal and raise environmental awareness, on Saturday, May 22, the THE GREEN HUB platform organized a clean-up action called Let’s clean-up Sljeme!, thus celebrating the International Day for Biological Diversity and the Nature Conservation Day.

Fifty volunteers, mostly employees of the companies Odašiljači i veze and Raiffaisenbank Hrvatska, were in the best of moods while cleaning the top of the Medvednica mountain, and they ended up collecting more than 800 kg of various waste, while we provided them with communication, logistical and advisory support.

Tihana Veljačić, co-founder of THE GREEN HUB platform and initiator of the Ditch Plastic Croatia initiative, made the following statement: “We are proud of the fact that our first Sljeme clean-up campaign was extremely successful, but also appalled by the amount of waste that people leave in the Medvednica Nature Park. This is only the first in a series of campaigns we plan to organize, but a significant improvement of the state of our nature parks requires a change in awareness of the impact of waste on nature, which we all need to work on harder. I would like to use this opportunity to address competent institutions of the City of Zagreb and the Ministry of Economy and Sustainable Development, and to call for the launch of educational campaigns that will change the awareness and behavior of the individuals responsible for this tough situation regarding waste in nature.“


Subscribe to our Newsletter!

And be always updated with news from Dialog.


Why did Baby Lasagna (communication wise) succeed?

Marko Purišić won Croatia overnight. We analyze his success from a communication point of view!

The election campaign was “smear” and did not affect the results

In the April Vox Populi survey, we focused on communication in the election campaign, and the research showed that the majority of our followers thought that the campaign was inappropriate.

We won the Grand PRix!

We were awarded for the campaign Decade of Great Stories