How Does an Influencer’s Reputation Affect a Brand’s Reputation?
Influencer marketing is not only about follower numbers and creative content, but also about the credibility and reputation of both parties involved in the collaboration.
At the 10th jubilee awards for best achievements in Public Relations awarded by the Croatian Association for Public Relations we won two Grand Prix, for projects DIABLOG and Orbit smile back.
At the 10th jubilee awards for best achievements in Public Relations awarded by the Croatian Association for Public Relations we won two Grand Prix, for projects DIABLOG and Orbit smile back. Thus, we have concluded an extremely successful 2016. in the best way possible while recognizing our clients who have given us their trust.
At the Grand Prix this year a record of 68 projects applied. Dialog won “best in class” in Small and medium companies category and Adjustment of global campaign category.
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Influencer marketing is not only about follower numbers and creative content, but also about the credibility and reputation of both parties involved in the collaboration.
Employees are no longer looking for more content, but for greater presence.
Microdramas are becoming the new social media sensation, while the short-form vertical series format is increasingly attracting brands as well.