{"id":1203,"date":"2023-01-30T15:04:35","date_gmt":"2023-01-30T15:04:35","guid":{"rendered":"https:\/\/dialog-komunikacije.hr\/en\/?p=1203"},"modified":"2023-04-18T15:35:05","modified_gmt":"2023-04-18T15:35:05","slug":"we-have-found-out-which-trends-will-mark-the-communication-of-domestic-brands-in-2023","status":"publish","type":"post","link":"https:\/\/dialog-komunikacije.hr\/en\/we-have-found-out-which-trends-will-mark-the-communication-of-domestic-brands-in-2023\/","title":{"rendered":"Trends Which Will Mark the Communication of Domestic Brands in 2023"},"content":{"rendered":"<p>We devoted this year&#8217;s first #VoxPopuli survey to predictions about the communication industry and trends in 2023. We divided the questions into three segments &#8211; public relations, influencers marketing and social networks. Below are the results and trends that will mark the communication of domestic brands this year.<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #800000\">Brand PR in focus<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p>Despite numerous changes in the business environment and trends in sustainability dictated by consumers, opinions on activities and budgets in the domain of corporate communication are relatively divided. Only a slightly higher percentage of participants in our survey believe that investments in corporate PR will grow this year as well (58% of responses). Between the two important topics of social responsibility, respondents believe that companies will be more concerned with environmental protection (78% of responses), than with human rights (22% of responses). The answers are also divided about employer branding activities. 50% of the answers suggest growth, and the same number suggest a decline in investment. When it comes to brand PR, a more convincing 74% of respondents believe that in 2023 <span style=\"color: #800000\"><strong>there will be more investment in brand promotion<\/strong><\/span>.<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #800000\">The trend of nano and micro influencers<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/dialog-komunikacije.hr\/en\/five-steps-for-a-successful-influencer-campaign\/\">Influencers marketing<\/a> has been a leading trend in recent years and an indispensable part of communication campaigns. According to the results of our survey, it seems that <span style=\"color: #800000\"><strong>its value in Croatia will grow this year as well<\/strong> <\/span>(67% of responses). When it comes to the profile of influencers with whom survey participants plan to collaborate, there will be a bigger emphasis on <span style=\"color: #800000\"><strong>collaborations with nano and micro<\/strong><\/span> (77 %) than macro and celebrity influencers (23 %). Also, the focus of the campaigns will much more be on engagement (68 %) than on reaching influencers\u2018 followers (32 %) with whom they plan to collaborate.<\/p>\n<p>We also asked the survey participants whether influencers would be more or less engaged as brand ambassadors. 58% of the answers are affirmative, that is, it suggests that there will be more such forms of cooperation. A slightly smaller percentage believes that influencers will be less engaged as brand ambassadors.<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #800000\">Domestic brands are finally jumping on the TikTok train<\/span><\/h3>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/dialog-komunikacije.hr\/en\/2023-social-media-trends\/\">Social networks<\/a> will also play an important role in communication strategies and plans in 2023. Almost three quarters of the participants declared that they will <span style=\"color: #800000\"><strong>increase their investment in social networks this year<\/strong><\/span>. The emphasis will be on content creation (67% of responses) and not on classic advertising. Among the survey participants, 60% plan to step onto some new communication platform, mostly TikTok.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cooperation with influencers with a smaller number of followers, investments in content on social networks and joining TikTok will mark the communication of domestic brands in 2023.<\/p>\n","protected":false},"author":2,"featured_media":1204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[45,53,73,68,75],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trends Which Will Mark the Communication of Domestic Brands in 2023 - Dialog Communications<\/title>\n<meta name=\"description\" content=\"Cooperation with influencers with a smaller number of followers, investments in content on social networks and joining TikTok are the trends that will mark the communication of domestic brands in 2023.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dialog-komunikacije.hr\/en\/we-have-found-out-which-trends-will-mark-the-communication-of-domestic-brands-in-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trends Which Will Mark the Communication of Domestic Brands in 2023 - Dialog Communications\" \/>\n<meta property=\"og:description\" content=\"Cooperation with influencers with a smaller number of followers, investments in content on social networks and joining TikTok are the trends that will mark the communication of domestic brands in 2023.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dialog-komunikacije.hr\/en\/we-have-found-out-which-trends-will-mark-the-communication-of-domestic-brands-in-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Dialog Communications\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-30T15:04:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-18T15:35:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2023\/01\/monica-sauro-Z3vq1JvQZ-Y-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nata\u0161a Blagojevi\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nata\u0161a Blagojevi\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/we-have-found-out-which-trends-will-mark-the-communication-of-domestic-brands-in-2023\/\",\"url\":\"https:\/\/dialog-komunikacije.hr\/en\/we-have-found-out-which-trends-will-mark-the-communication-of-domestic-brands-in-2023\/\",\"name\":\"Trends Which Will Mark the Communication of Domestic Brands in 2023 - 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