{"id":1220,"date":"2023-02-09T11:31:55","date_gmt":"2023-02-09T11:31:55","guid":{"rendered":"https:\/\/dialog-komunikacije.hr\/en\/?p=1220"},"modified":"2023-02-09T12:33:32","modified_gmt":"2023-02-09T12:33:32","slug":"let-the-trends-work-in-your-favor","status":"publish","type":"post","link":"https:\/\/dialog-komunikacije.hr\/en\/let-the-trends-work-in-your-favor\/","title":{"rendered":"Let the trends work in your favor!"},"content":{"rendered":"<p>For some women, their purse is a vital tool they can&#8217;t get through the day without. However, the situation is the same when we talk about its content. The pace of today&#8217;s everyday life is lightning fast, and that&#8217;s why women are increasingly looking for products that will, above all, be multi functional. A product just like this was presented by <span style=\"color: #800000\"><strong>NIVEA &#8211; Cellular 3 in 1 concealer<\/strong><\/span> for the care of the eye area. The campaign communication focus was on three channels \u2013 media and Instagram and TikTok via cooperation with influencers.<\/p>\n<p>&nbsp;<\/p>\n<p>For good results on social networks, it was important to choose different directions of communication and hit the right trending, which was achieved using:<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px\"><strong><span style=\"color: #800000\">1. TikTok<\/span>:<\/strong> through the <span style=\"color: #800000\"><strong>#whatisinmybag trend<\/strong><\/span>, we focused on the format of the product and explained how easy it is to use it in all situations.<\/p>\n<p style=\"padding-left: 40px\"><strong><span style=\"color: #800000\">2. Instagram<\/span>:<\/strong> the <span style=\"color: #800000\"><strong>#concealerlifehacks trend<\/strong><\/span> was the perfect choice to highlight the multifunctionality of the product and how we can create a complete make-up look by using it.<\/p>\n<p>&nbsp;<\/p>\n<p>We achieved high engagement of followers using entertaining content and giveaways. Eight influencers participated in the campaign: Marco Cuccurin, Marina Mami\u0107, Ivana Mi\u0161kovi\u0107, Brita Bobeti\u0107, Seka Ko\u017eul, Ana Tolj, Marko Toli\u0107 and Martina Fili\u0107. Martina achieved extraordinary results on her TikTok channel \u2013 the video had more than 840 thousand views and the engagement rate was 10% high.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><span style=\"color: #800000\">TikTok video from Martina Fili\u0107<\/span><\/strong><\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@martinafilic\/video\/7167016223123754246\" data-video-id=\"7167016223123754246\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" >\n<section> <a target=\"_blank\" title=\"@martinafilic\" href=\"https:\/\/www.tiktok.com\/@martinafilic?refer=embed\">@martinafilic<\/a> <\/p>\n<p>Uvijek i zauvijek u mojoj torbici ?.  @nivea  <a title=\"concealer\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/concealer?refer=embed\">#concealer<\/a> <a title=\"nivea\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/nivea?refer=embed\">#nivea<\/a> <a title=\"3in1concealer\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/3in1concealer?refer=embed\">#3in1concealer<\/a> <a title=\"whatisinmybag\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/whatisinmybag?refer=embed\">#whatisinmybag<\/a> <a title=\"concealerlifehack\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/concealerlifehack?refer=embed\">#concealerlifehack<\/a> <\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - Martina\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7167016252194589446?refer=embed\">\u266c original sound &#8211; Martina<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #800000\"><strong>The results<\/strong><\/span><\/h3>\n<p>PR activities resulted in 21 announcements and ROI of 1:3, while the campaign with influencers reached almost 940,000 people and achieved over 1.1 million impressions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By relying on three channels \u2013 media and Instagram and TikTok through cooperation with influencers, we presented the new NIVEA Cellular 3 in 1 concealer for the care of the eye area.<\/p>\n","protected":false},"author":2,"featured_media":1221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2,1],"tags":[54,45,68,76],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Let the trends work in your favor! 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