{"id":1344,"date":"2023-04-27T18:27:00","date_gmt":"2023-04-27T18:27:00","guid":{"rendered":"https:\/\/dialog-komunikacije.hr\/en\/?p=1344"},"modified":"2023-05-01T18:30:43","modified_gmt":"2023-05-01T18:30:43","slug":"how-to-launch-a-successful-regional-campaign","status":"publish","type":"post","link":"https:\/\/dialog-komunikacije.hr\/en\/how-to-launch-a-successful-regional-campaign\/","title":{"rendered":"How to launch a successful regional campaign?"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">How often have you heard that men have less trouble with their skin, even if they don&#8217;t take care of it? We tackled these and similar myths through the campaign for launching the NIVEA DERMA Skin Clear line, which we ran in the markets of Croatia, Slovenia, and Serbia.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">We held a regional event for journalists and influencers in Zagreb. In an entertaining panel discussion, the moderator, Alex Milinkovi\u0107, a radio host and blogger, together with her panelists, master&#8217;s in nutrition and owner of the nutritional diagnostic center Nutrilife Ivana Bari\u0161i\u0107 and <\/span>dermatovenerologist<span data-preserver-spaces=\"true\">\u00a0Ru\u017eica Juraki\u0107 Ton\u010di\u0107 discussed the factors that influence the health and appearance of our skin.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #800000\"><strong>We introduced a multimedia platform into the communication mix<\/strong><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">Beauty journalist and influencer Korana Marovi\u0107, beauty editor of Cosmopolitan Slovenia, Nata\u0161a Mernik and influencer Mihaela Laki\u010devi\u0107 from Serbia revealed to the audience their worst skincare mistakes, how they solve these problems, and how the new DERMA Skin Clear line for face cleansing helped them to start cooperating with their skin and improve their complexion. The famous trap artist Zembo Latifa ensured a good atmosphere at the event.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">We drew close attention to the new line with a creative press kit in which, in addition to the products, we gave away Eggo Glow devices to the media and influencers in Croatia, Serbia and Slovenia, which, with the Derma line, will simplify face cleansing.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With influencer campaigns in Croatia and Slovenia, we created a buzz on Instagram and TikTok and presented the new line through exciting and dynamic content, following current trends. In cooperation with the multimedia platform JoomBoos, we engaged the target audience through different content formats (such as polls and quizzes) on their channels.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #800000\"><strong>Results<\/strong><\/span><\/h4>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">In the campaign, we combined micro and macro influencers and media platforms. Expected, their video content was the most popular. The campaign&#8217;s most significant reach and engagement on TikTok confirmed that this social network is the most popular among young people.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The number of 18 Croatian influencers attained about 1.4 million impressions and an engagement rate of 8.6 %, while 12 Slovenian influencers attained almost 300,000 impressions and an engagement rate of 4.4 %.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">PR activities resulted in over 40 media coverages in Croatia, Slovenia, and Serbia and over 60 posts on social media.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Careful planning, a regional event and the engagement of 30 well-chosen influencers led to the goal.<\/p>\n","protected":false},"author":7,"featured_media":1345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2,1],"tags":[93,55],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to launch a successful regional campaign? 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