The first of July 2023 marked an important anniversary for all Croatian citizens – the tenth anniversary of Croatia’s membership in the European Union. On the eve of the big celebration, special attention in overall communication was devoted to digital channels. In the campaign we designed for this occasion, the goal was to promote the anniversary ahead of the official celebration, create the interest of social network users in this topic and encourage them to interact.<\/p>\n
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The creative concept of the campaign was based on the idea that through people, different interlocutors and faces, as well as content formats, we show how membership in the EU has made us part of one big family that allows us to live freely, travel and study anywhere within other member states, exchange knowledge and experience, to volunteer and help communities in need, to put business ideas into practice and to take advantage of various other possibilities and opportunities offered by EU membership.<\/p>\n
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In the first phase, through the documentary series of short videos “Decade of Great Stories”, we conveyed inspiring stories of people who dared to realize their dreams, who are brave and determined and who think outside the box. They are (un)ordinary people with great stories, and in these ten years, the EU has enabled them to become what they have always wanted and help others, each in their own way. Du\u0161an Jeli\u0107<\/a> (scientist and doctor of biology), Klara Rusan<\/a> (illustrator), Albert Gaj\u0161ak<\/a> (entrepreneur and innovator), Petra Boki\u0107<\/a> (clown doctor, theater and circus artist) and Sergej Lugovi\u0107<\/a> (entrepreneur, professor and DJ) showed us how they make Croatia and the EU a better place to live. We shared their stories on various social networks and on the website of the Representation.<\/p>\n <\/p>\n An example from the series “Decade of Great Stories” (Albert Gaj\u0161ak)<\/strong><\/span><\/p>\n