{"id":1544,"date":"2023-12-05T11:56:16","date_gmt":"2023-12-05T11:56:16","guid":{"rendered":"https:\/\/dialog-komunikacije.hr\/en\/?p=1544"},"modified":"2023-12-05T11:56:16","modified_gmt":"2023-12-05T11:56:16","slug":"everyone-is-playing-rock-and-roll","status":"publish","type":"post","link":"https:\/\/dialog-komunikacije.hr\/en\/everyone-is-playing-rock-and-roll\/","title":{"rendered":"Everyone is playing rock and roll"},"content":{"rendered":"<p>At the panel discussion titled &#8220;Playing Rock and Roll: The Whole ex-Yugoslavia&#8221; (cro. <em>Igra rokenrol cijela ex Jugoslavija<\/em>) held during the Croatian Public Relations Association Conference on December 1st in Split, some of the leading regional PR experts gathered &#8211;\u00a0 Vanja Vagi\u0107 from Mars, Maja Stojanovi\u0107 from Olaf and McAteer agency, Bruno Jeli\u0107 from Coca Cola HBC, and Marina \u010culi\u0107 Fischer from Dialog komunikacije agency.<\/p>\n<p>&nbsp;<\/p>\n<h4><span style=\"color: #800000\">Some of the key conclusions from the dynamic panel discussion were:<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p>1. The need for stronger connections in communication efforts in the former Yugoslavia is growing. But, <strong>there is no one-size-fits-all recipe<\/strong> for optimizing resources and maximizing results. How each company approaches organizing its regional network depends on the structure of the organization itself. It also depends on the complexity of the tasks within corporate communications.<\/p>\n<p>Although this function is nominally responsible for a wide range of organizational support, from internal to external communications, regulatory affairs, and activities related to corporate social responsibility, priorities and needs are not the same in all organizations.<\/p>\n<p>&nbsp;<\/p>\n<p>2. The media landscape, political and economic relations in the region are not always equal, so <strong>special attention should be paid to setting communication goals<\/strong> and the way activities are implemented, even though global strategies in multinational companies do not differ significantly from market to market.<\/p>\n<p>&nbsp;<\/p>\n<p>3. Companies and their brands are increasingly investing in digital communication, although <strong>television is still extremely important<\/strong> in the territory of the former Yugoslavia. However, it is difficult to place corporate news on TV if you operate in Slovenia, Croatia, or Serbia, while in Bosnia and Herzegovina, for example, it is significantly easier.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>4. Socially responsible and sustainable corporate practices<\/strong> are high on the agenda of multinational companies. The level of investment depends, among other things, on the location of the factories, and true change takes time.<\/p>\n<p>&nbsp;<\/p>\n<p>5. Although <strong>there is a need for engagement of network agency partners at the regional level<\/strong>, companies rarely choose this option because they have different needs in different markets.<\/p>\n<p>One possible response to this situation are regional platforms that combine different centers of excellence into unique hubs tailored to the clients&#8217; needs, and one of them is Central Point Adria, a platform founded by Olaf and McAteer and Dialog komunikacije agencies.<\/p>\n<p>&nbsp;<\/p>\n<p>In conclusion, it is noted that things are certainly moving towards stronger regional integration, but it will take some time for the integration to fully develop.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Regional role of reputation managers and consultants is becoming increasingly important.<\/p>\n","protected":false},"author":7,"featured_media":1548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[124,125],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Everyone is playing rock and roll - Dialog Communications<\/title>\n<meta name=\"description\" content=\"Regional role of reputation managers and consultants is becoming increasingly important.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dialog-komunikacije.hr\/en\/everyone-is-playing-rock-and-roll\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everyone is playing rock and roll - Dialog Communications\" \/>\n<meta property=\"og:description\" content=\"Regional role of reputation managers and consultants is becoming increasingly important.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dialog-komunikacije.hr\/en\/everyone-is-playing-rock-and-roll\/\" \/>\n<meta property=\"og:site_name\" content=\"Dialog Communications\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-05T11:56:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2023\/12\/6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tea\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/everyone-is-playing-rock-and-roll\/\",\"url\":\"https:\/\/dialog-komunikacije.hr\/en\/everyone-is-playing-rock-and-roll\/\",\"name\":\"Everyone is playing rock and roll - Dialog Communications\",\"isPartOf\":{\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#website\"},\"datePublished\":\"2023-12-05T11:56:16+00:00\",\"dateModified\":\"2023-12-05T11:56:16+00:00\",\"author\":{\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/7dd128c4f05a0821bacbb480f15e29f6\"},\"description\":\"Regional role of reputation managers and consultants is becoming increasingly important.\",\"breadcrumb\":{\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/everyone-is-playing-rock-and-roll\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dialog-komunikacije.hr\/en\/everyone-is-playing-rock-and-roll\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/everyone-is-playing-rock-and-roll\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Po\u010detna stranica\",\"item\":\"https:\/\/dialog-komunikacije.hr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Everyone is playing rock and roll\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#website\",\"url\":\"https:\/\/dialog-komunikacije.hr\/en\/\",\"name\":\"Dialog Communications\",\"description\":\"Just another Dialog Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dialog-komunikacije.hr\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/7dd128c4f05a0821bacbb480f15e29f6\",\"name\":\"Tea\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/11e303d2663302ef245c4a45dae1efcf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/11e303d2663302ef245c4a45dae1efcf?s=96&d=mm&r=g\",\"caption\":\"Tea\"},\"sameAs\":[\"https:\/\/dialog-komunikacije.hr\"],\"url\":\"https:\/\/dialog-komunikacije.hr\/en\/author\/teat\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Everyone is playing rock and roll - Dialog Communications","description":"Regional role of reputation managers and consultants is becoming increasingly important.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dialog-komunikacije.hr\/en\/everyone-is-playing-rock-and-roll\/","og_locale":"en_GB","og_type":"article","og_title":"Everyone is playing rock and roll - Dialog Communications","og_description":"Regional role of reputation managers and consultants is becoming increasingly important.","og_url":"https:\/\/dialog-komunikacije.hr\/en\/everyone-is-playing-rock-and-roll\/","og_site_name":"Dialog Communications","article_published_time":"2023-12-05T11:56:16+00:00","og_image":[{"width":900,"height":675,"url":"https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2023\/12\/6.png","type":"image\/png"}],"author":"Tea","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tea","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dialog-komunikacije.hr\/en\/everyone-is-playing-rock-and-roll\/","url":"https:\/\/dialog-komunikacije.hr\/en\/everyone-is-playing-rock-and-roll\/","name":"Everyone is playing rock and roll - Dialog Communications","isPartOf":{"@id":"https:\/\/dialog-komunikacije.hr\/en\/#website"},"datePublished":"2023-12-05T11:56:16+00:00","dateModified":"2023-12-05T11:56:16+00:00","author":{"@id":"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/7dd128c4f05a0821bacbb480f15e29f6"},"description":"Regional role of reputation managers and consultants is becoming increasingly important.","breadcrumb":{"@id":"https:\/\/dialog-komunikacije.hr\/en\/everyone-is-playing-rock-and-roll\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dialog-komunikacije.hr\/en\/everyone-is-playing-rock-and-roll\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dialog-komunikacije.hr\/en\/everyone-is-playing-rock-and-roll\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Po\u010detna stranica","item":"https:\/\/dialog-komunikacije.hr\/en\/"},{"@type":"ListItem","position":2,"name":"Everyone is playing rock and roll"}]},{"@type":"WebSite","@id":"https:\/\/dialog-komunikacije.hr\/en\/#website","url":"https:\/\/dialog-komunikacije.hr\/en\/","name":"Dialog Communications","description":"Just another Dialog Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dialog-komunikacije.hr\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/7dd128c4f05a0821bacbb480f15e29f6","name":"Tea","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/11e303d2663302ef245c4a45dae1efcf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/11e303d2663302ef245c4a45dae1efcf?s=96&d=mm&r=g","caption":"Tea"},"sameAs":["https:\/\/dialog-komunikacije.hr"],"url":"https:\/\/dialog-komunikacije.hr\/en\/author\/teat\/"}]}},"_links":{"self":[{"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/posts\/1544"}],"collection":[{"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/comments?post=1544"}],"version-history":[{"count":2,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/posts\/1544\/revisions"}],"predecessor-version":[{"id":1554,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/posts\/1544\/revisions\/1554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/media\/1548"}],"wp:attachment":[{"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/media?parent=1544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/categories?post=1544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/tags?post=1544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}