{"id":1704,"date":"2024-06-03T09:53:47","date_gmt":"2024-06-03T09:53:47","guid":{"rendered":"https:\/\/dialog-komunikacije.hr\/en\/?p=1704"},"modified":"2024-06-03T09:53:47","modified_gmt":"2024-06-03T09:53:47","slug":"proven-recipe-for-success-leads-to-fantastic-results","status":"publish","type":"post","link":"https:\/\/dialog-komunikacije.hr\/en\/proven-recipe-for-success-leads-to-fantastic-results\/","title":{"rendered":"Proven Recipe for Success Leads to Fantastic Results"},"content":{"rendered":"<p class=\"avatar-gutter ng-tns-c4242868792-111 ng-star-inserted\">In order to encourage as many people as possible to adopt sustainable habits and thus prevent their favorite pieces of clothing and household textiles from prematurely ending up in landfills, in collaboration with content creators, we continued the educational campaign on social networks for the Ecover brand, which has cleaning, laundry and fabric care products in its portfolio with biodegradable, carefully selected plant-based ingredients.<\/p>\n<h3><strong><br \/>\nA proven recipe for success<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>Based on previous experience, we repeated the ingredients that are key to the success of an influencer campaign:<\/p>\n<div class=\"response-container-content ng-tns-c4242868792-111\">\n<div class=\"response-content ng-tns-c4242868792-111\">\n<div class=\"markdown markdown-main-panel\" dir=\"ltr\">\n<ul data-sourcepos=\"14:1-16:87\">\n<li data-sourcepos=\"14:1-14:178\"><strong>The right message at the right time<\/strong> &#8211; the first days of spring always encourage us to tidy up our closets, but also to refresh our home so that it shines in the spring sun;<\/li>\n<li data-sourcepos=\"15:1-15:198\"><strong>Practical examples<\/strong> &#8211; we integrated Ecover products into everyday situations that our desired target group can identify with and showed sustainable habits that they can easily and simply adopt;<\/li>\n<li data-sourcepos=\"16:1-16:87\"><strong>Content creators with whom we share values<\/strong> &#8211; with their help and charm, we turned the content into engaging and interesting content that can be used to educate or inspire, whether it&#8217;s about vintage pieces, preserving favorite clothes or refreshing household textiles.<\/li>\n<\/ul>\n<p data-sourcepos=\"18:1-18:40\"><strong><br \/>\nExample of content from the campaign<\/strong><\/p>\n<p data-sourcepos=\"18:1-18:40\"><a href=\"https:\/\/www.instagram.com\/p\/C4XxV7DsIZj\/\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1706\" src=\"https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2024\/06\/ida-300x267.png\" alt=\"\" width=\"422\" height=\"376\" srcset=\"https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2024\/06\/ida-300x267.png 300w, https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2024\/06\/ida-768x684.png 768w, https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2024\/06\/ida-253x225.png 253w, https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2024\/06\/ida-455x405.png 455w, https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2024\/06\/ida-657x585.png 657w, https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2024\/06\/ida.png 816w\" sizes=\"(max-width: 422px) 100vw, 422px\" \/><\/a><\/p>\n<p data-sourcepos=\"20:1-20:37\"><em><strong>Source: Ida Prester\u2019s Instagram profile<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Less is sometimes more<\/strong><\/h3>\n<p data-sourcepos=\"24:1-24:385\">The campaign involved content creators and influencers Ida Prester, Marijana Batini\u0107 and Iva \u0160uti\u0107, each in their own way and with the choice of themes and ideas that fit into their lifestyle. We published a total of five Instagram Reel and Photo posts and seven Instagram Stories. Over 8,000 interactions were achieved, with the content being viewed more than three million times.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By choosing the right timing, campaign messaging, and content creators, we continued the spring influencer campaign for the Ecover brand and achieved fantastic results!<\/p>\n","protected":false},"author":2,"featured_media":1705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2,1],"tags":[115,66,118,15],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Proven Recipe for Success Leads to Fantastic Results - Dialog Communications<\/title>\n<meta name=\"description\" content=\"By choosing the right timing, campaign messaging, and content creators, we continued the spring influencer campaign for the Ecover brand and achieved fantastic results!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dialog-komunikacije.hr\/en\/proven-recipe-for-success-leads-to-fantastic-results\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proven Recipe for Success Leads to Fantastic Results - Dialog Communications\" \/>\n<meta property=\"og:description\" content=\"By choosing the right timing, campaign messaging, and content creators, we continued the spring influencer campaign for the Ecover brand and achieved fantastic results!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dialog-komunikacije.hr\/en\/proven-recipe-for-success-leads-to-fantastic-results\/\" \/>\n<meta property=\"og:site_name\" content=\"Dialog Communications\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-03T09:53:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2024\/06\/vidar-nordli-mathisen-j6J_DHcK15s-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1327\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nata\u0161a Blagojevi\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nata\u0161a Blagojevi\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/proven-recipe-for-success-leads-to-fantastic-results\/\",\"url\":\"https:\/\/dialog-komunikacije.hr\/en\/proven-recipe-for-success-leads-to-fantastic-results\/\",\"name\":\"Proven Recipe for Success Leads to Fantastic Results - Dialog Communications\",\"isPartOf\":{\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#website\"},\"datePublished\":\"2024-06-03T09:53:47+00:00\",\"dateModified\":\"2024-06-03T09:53:47+00:00\",\"author\":{\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/92ccca36b4694796f000146b492549cd\"},\"description\":\"By choosing the right timing, campaign messaging, and content creators, we continued the spring influencer campaign for the Ecover brand and achieved fantastic results!\",\"breadcrumb\":{\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/proven-recipe-for-success-leads-to-fantastic-results\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dialog-komunikacije.hr\/en\/proven-recipe-for-success-leads-to-fantastic-results\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/proven-recipe-for-success-leads-to-fantastic-results\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Po\u010detna stranica\",\"item\":\"https:\/\/dialog-komunikacije.hr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Proven Recipe for Success Leads to Fantastic Results\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#website\",\"url\":\"https:\/\/dialog-komunikacije.hr\/en\/\",\"name\":\"Dialog Communications\",\"description\":\"Just another Dialog Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dialog-komunikacije.hr\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/92ccca36b4694796f000146b492549cd\",\"name\":\"Nata\u0161a Blagojevi\u0107\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/23126bd0f09fe8f8d317fda4c5eabd13?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/23126bd0f09fe8f8d317fda4c5eabd13?s=96&d=mm&r=g\",\"caption\":\"Nata\u0161a Blagojevi\u0107\"},\"sameAs\":[\"http:\/\/dialog-komunikacije.hr\"],\"url\":\"https:\/\/dialog-komunikacije.hr\/en\/author\/natasa\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Proven Recipe for Success Leads to Fantastic Results - Dialog Communications","description":"By choosing the right timing, campaign messaging, and content creators, we continued the spring influencer campaign for the Ecover brand and achieved fantastic results!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dialog-komunikacije.hr\/en\/proven-recipe-for-success-leads-to-fantastic-results\/","og_locale":"en_GB","og_type":"article","og_title":"Proven Recipe for Success Leads to Fantastic Results - Dialog Communications","og_description":"By choosing the right timing, campaign messaging, and content creators, we continued the spring influencer campaign for the Ecover brand and achieved fantastic results!","og_url":"https:\/\/dialog-komunikacije.hr\/en\/proven-recipe-for-success-leads-to-fantastic-results\/","og_site_name":"Dialog Communications","article_published_time":"2024-06-03T09:53:47+00:00","og_image":[{"width":1920,"height":1327,"url":"https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2024\/06\/vidar-nordli-mathisen-j6J_DHcK15s-unsplash.jpg","type":"image\/jpeg"}],"author":"Nata\u0161a Blagojevi\u0107","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nata\u0161a Blagojevi\u0107","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dialog-komunikacije.hr\/en\/proven-recipe-for-success-leads-to-fantastic-results\/","url":"https:\/\/dialog-komunikacije.hr\/en\/proven-recipe-for-success-leads-to-fantastic-results\/","name":"Proven Recipe for Success Leads to Fantastic Results - Dialog Communications","isPartOf":{"@id":"https:\/\/dialog-komunikacije.hr\/en\/#website"},"datePublished":"2024-06-03T09:53:47+00:00","dateModified":"2024-06-03T09:53:47+00:00","author":{"@id":"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/92ccca36b4694796f000146b492549cd"},"description":"By choosing the right timing, campaign messaging, and content creators, we continued the spring influencer campaign for the Ecover brand and achieved fantastic results!","breadcrumb":{"@id":"https:\/\/dialog-komunikacije.hr\/en\/proven-recipe-for-success-leads-to-fantastic-results\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dialog-komunikacije.hr\/en\/proven-recipe-for-success-leads-to-fantastic-results\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dialog-komunikacije.hr\/en\/proven-recipe-for-success-leads-to-fantastic-results\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Po\u010detna stranica","item":"https:\/\/dialog-komunikacije.hr\/en\/"},{"@type":"ListItem","position":2,"name":"Proven Recipe for Success Leads to Fantastic Results"}]},{"@type":"WebSite","@id":"https:\/\/dialog-komunikacije.hr\/en\/#website","url":"https:\/\/dialog-komunikacije.hr\/en\/","name":"Dialog Communications","description":"Just another Dialog Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dialog-komunikacije.hr\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/92ccca36b4694796f000146b492549cd","name":"Nata\u0161a Blagojevi\u0107","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/23126bd0f09fe8f8d317fda4c5eabd13?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/23126bd0f09fe8f8d317fda4c5eabd13?s=96&d=mm&r=g","caption":"Nata\u0161a Blagojevi\u0107"},"sameAs":["http:\/\/dialog-komunikacije.hr"],"url":"https:\/\/dialog-komunikacije.hr\/en\/author\/natasa\/"}]}},"_links":{"self":[{"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/posts\/1704"}],"collection":[{"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/comments?post=1704"}],"version-history":[{"count":7,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/posts\/1704\/revisions"}],"predecessor-version":[{"id":1713,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/posts\/1704\/revisions\/1713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/media\/1705"}],"wp:attachment":[{"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/media?parent=1704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/categories?post=1704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/tags?post=1704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}