{"id":1773,"date":"2024-10-24T16:54:02","date_gmt":"2024-10-24T16:54:02","guid":{"rendered":"https:\/\/dialog-komunikacije.hr\/en\/?p=1773"},"modified":"2024-10-24T16:54:02","modified_gmt":"2024-10-24T16:54:02","slug":"what-awaits-us-in-the-communications-business-in-2025","status":"publish","type":"post","link":"https:\/\/dialog-komunikacije.hr\/en\/what-awaits-us-in-the-communications-business-in-2025\/","title":{"rendered":"What Awaits Us in the Communications Business in 2025?"},"content":{"rendered":"

Predictions about the future of communication have always been challenging due to the rapid changes we face. Interestingly, trends seem to be emerging more slowly today. Why is that? The answer is quite simple: every change is difficult and requires time for implementation. Thus, it’s not surprising that the same or similar conclusions have been repeated in recent years’ forecasts, but we believe it\u2019s worth revisiting them. Here are our top three trends for 2025:<\/p>\n

1. Content Creation<\/strong><\/span><\/h2>\n

We\u2019ve successfully entered the AI era! The tools are available, increasingly diverse, smarter, and better suited to our needs. This presents an opportunity for all communicators and content creators to speed up processes and give a new boost to their productivity. In addition to creating communication concepts, texts, and eye-catching photos, there may be a greater emphasis on audio content<\/strong> in the near future, such as voice-overs that have become an essential part of Instagram Reels and TikToks.
\nWith natural-sounding voice mutations, the creation of sound effects, or even music, AI-powered captions and transcription will simplify content creation and bring even more creativity. Apart from social media videos, podcasters<\/strong> will also benefit from artificial intelligence.<\/p>\n

 <\/p>\n

2. Authenticity and Consistency<\/strong><\/span><\/h2>\n

Authenticity has been a central topic in the context of content creators and influencers on social media. However, it’s becoming clear that brands<\/strong> can no longer hide behind generic messages and campaigns that try to appeal to everyone. Consumers are louder and clearer in their expectations that brands take a stand on important societal issues affecting our lives. But with great opportunity comes great responsibility. A high 71%<\/strong> of participants in this year\u2019s Edelman Trust Barometer survey on politics and brands<\/a> believe that brands, when pressured to take a side on a controversial social or political issue, must do so. Furthermore, 51%<\/strong> think that when a brand does not communicate its stance on societal issues, it either does nothing or is hiding something.<\/p>\n

 <\/p>\n

3. Change Management<\/strong><\/span><\/h2>\n

In recent years, we\u2019ve witnessed events that have deeply affected society, politics, and the economy. War conflicts, the rise of extremism, and the influence of artificial intelligence on the spread of misinformation have increased the need for monitoring and understanding the implications of these events on business and communication. Consequently, the advisory role of communicators<\/strong> has grown beyond operational processes and now involves planning not just communication activities but also business processes<\/strong>\u2014entering the realm of change management<\/strong>. The climate crisis, health threats, supply chain disruptions, or political sanctions\u2014all these require close collaboration between management and their communication advisors, who are becoming key resources for companies looking to successfully navigate a dynamic environment.<\/p>\n","protected":false},"excerpt":{"rendered":"

The coming year will be defined by artificial intelligence, authenticity, and change management.<\/p>\n","protected":false},"author":2,"featured_media":1774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[80,73,75],"acf":[],"yoast_head":"\nWhat Awaits Us in the Communications Business in 2025? - Dialog Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dialog-komunikacije.hr\/en\/what-awaits-us-in-the-communications-business-in-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Awaits Us in the Communications Business in 2025? - Dialog Communications\" \/>\n<meta property=\"og:description\" content=\"The coming year will be defined by artificial intelligence, authenticity, and change management.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dialog-komunikacije.hr\/en\/what-awaits-us-in-the-communications-business-in-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Dialog Communications\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-24T16:54:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2024\/10\/Black-White-Simple-Blank-Paper-Blog-Banner-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nata\u0161a Blagojevi\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nata\u0161a Blagojevi\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/what-awaits-us-in-the-communications-business-in-2025\/\",\"url\":\"https:\/\/dialog-komunikacije.hr\/en\/what-awaits-us-in-the-communications-business-in-2025\/\",\"name\":\"What Awaits Us in the Communications Business in 2025? 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