{"id":1874,"date":"2025-06-17T11:43:25","date_gmt":"2025-06-17T11:43:25","guid":{"rendered":"https:\/\/dialog-komunikacije.hr\/en\/?p=1874"},"modified":"2025-06-17T14:14:02","modified_gmt":"2025-06-17T14:14:02","slug":"politics-and-social-media-are-we-voting-or-just-scrolling","status":"publish","type":"post","link":"https:\/\/dialog-komunikacije.hr\/en\/politics-and-social-media-are-we-voting-or-just-scrolling\/","title":{"rendered":"Politics and Social Media: Are We Voting or Just Scrolling?"},"content":{"rendered":"<p data-start=\"93\" data-end=\"443\">Ahead of the local elections, we conducted a new Vox Populi survey to examine how much attention citizens are paying to political campaigns. Are we engaging with politicians&#8217; content on social media? Do we trust them more as individuals or as party representatives? And can a single Story or Reel really change our vote? The answers follow below.<\/p>\n<h4 data-start=\"450\" data-end=\"1190\"><span style=\"color: #800000\"><strong data-start=\"450\" data-end=\"504\">Campaigns Aren\u2019t Changing Minds \u2013 At Least Not Yet<\/strong><\/span><\/h4>\n<p data-start=\"450\" data-end=\"1190\">Only 55% of respondents on Instagram and LinkedIn followed political campaigns in the lead-up to the local elections. Most rated the campaigns as average (75%). Three-quarters said they plan to vote, and the majority already knew who they would vote for. In fact, a striking 87% confirmed that the current campaign had no influence on their political choice &#8211; they made their decision independently of anything they saw or heard in recent weeks. The same applies to voter turnout &#8211; 83% said the campaign wasn\u2019t a motivating factor. Based on these results, the question arises: how well-designed are current communication strategies, and how effective are campaigns as tools of influence?<\/p>\n<h4 data-start=\"1197\" data-end=\"1796\"><span style=\"color: #800000\"><strong data-start=\"1197\" data-end=\"1255\">Politicians on Social Media: Present, but Unconvincing<\/strong><\/span><\/h4>\n<p data-start=\"1197\" data-end=\"1796\">When it comes to communication style, personal approaches by politicians are clearly more effective than party-driven messaging &#8211; 85% of voters prefer a direct and personal tone. Nevertheless, 63% believe political content on social media should be more clearly regulated and transparently labeled, indicating a growing need for greater accountability in the digital space. To remain relevant, politicians will have to offer more than just visibility, they&#8217;ll need a clear message, authenticity, and content that voters perceive as credible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media is an essential tool in political communication, but results show that presence doesn\u2019t necessarily equal impact.<\/p>\n","protected":false},"author":7,"featured_media":1875,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Politics and Social Media: Are We Voting or Just Scrolling? - Dialog Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dialog-komunikacije.hr\/en\/politics-and-social-media-are-we-voting-or-just-scrolling\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Politics and Social Media: Are We Voting or Just Scrolling? - Dialog Communications\" \/>\n<meta property=\"og:description\" content=\"Social media is an essential tool in political communication, but results show that presence doesn\u2019t necessarily equal impact.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dialog-komunikacije.hr\/en\/politics-and-social-media-are-we-voting-or-just-scrolling\/\" \/>\n<meta property=\"og:site_name\" content=\"Dialog Communications\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-17T11:43:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-17T14:14:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/OBJAVA-6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tea\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/politics-and-social-media-are-we-voting-or-just-scrolling\/\",\"url\":\"https:\/\/dialog-komunikacije.hr\/en\/politics-and-social-media-are-we-voting-or-just-scrolling\/\",\"name\":\"Politics and Social Media: Are We Voting or Just Scrolling? - Dialog Communications\",\"isPartOf\":{\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#website\"},\"datePublished\":\"2025-06-17T11:43:25+00:00\",\"dateModified\":\"2025-06-17T14:14:02+00:00\",\"author\":{\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/7dd128c4f05a0821bacbb480f15e29f6\"},\"breadcrumb\":{\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/politics-and-social-media-are-we-voting-or-just-scrolling\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dialog-komunikacije.hr\/en\/politics-and-social-media-are-we-voting-or-just-scrolling\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/politics-and-social-media-are-we-voting-or-just-scrolling\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Po\u010detna stranica\",\"item\":\"https:\/\/dialog-komunikacije.hr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Politics and Social Media: Are We Voting or Just Scrolling?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#website\",\"url\":\"https:\/\/dialog-komunikacije.hr\/en\/\",\"name\":\"Dialog Communications\",\"description\":\"Just another Dialog Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dialog-komunikacije.hr\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/7dd128c4f05a0821bacbb480f15e29f6\",\"name\":\"Tea\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/11e303d2663302ef245c4a45dae1efcf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/11e303d2663302ef245c4a45dae1efcf?s=96&d=mm&r=g\",\"caption\":\"Tea\"},\"sameAs\":[\"https:\/\/dialog-komunikacije.hr\"],\"url\":\"https:\/\/dialog-komunikacije.hr\/en\/author\/teat\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Politics and Social Media: Are We Voting or Just Scrolling? - Dialog Communications","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dialog-komunikacije.hr\/en\/politics-and-social-media-are-we-voting-or-just-scrolling\/","og_locale":"en_GB","og_type":"article","og_title":"Politics and Social Media: Are We Voting or Just Scrolling? - Dialog Communications","og_description":"Social media is an essential tool in political communication, but results show that presence doesn\u2019t necessarily equal impact.","og_url":"https:\/\/dialog-komunikacije.hr\/en\/politics-and-social-media-are-we-voting-or-just-scrolling\/","og_site_name":"Dialog Communications","article_published_time":"2025-06-17T11:43:25+00:00","article_modified_time":"2025-06-17T14:14:02+00:00","og_image":[{"width":1080,"height":1350,"url":"https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/OBJAVA-6.png","type":"image\/png"}],"author":"Tea","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tea","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dialog-komunikacije.hr\/en\/politics-and-social-media-are-we-voting-or-just-scrolling\/","url":"https:\/\/dialog-komunikacije.hr\/en\/politics-and-social-media-are-we-voting-or-just-scrolling\/","name":"Politics and Social Media: Are We Voting or Just Scrolling? - Dialog Communications","isPartOf":{"@id":"https:\/\/dialog-komunikacije.hr\/en\/#website"},"datePublished":"2025-06-17T11:43:25+00:00","dateModified":"2025-06-17T14:14:02+00:00","author":{"@id":"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/7dd128c4f05a0821bacbb480f15e29f6"},"breadcrumb":{"@id":"https:\/\/dialog-komunikacije.hr\/en\/politics-and-social-media-are-we-voting-or-just-scrolling\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dialog-komunikacije.hr\/en\/politics-and-social-media-are-we-voting-or-just-scrolling\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dialog-komunikacije.hr\/en\/politics-and-social-media-are-we-voting-or-just-scrolling\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Po\u010detna stranica","item":"https:\/\/dialog-komunikacije.hr\/en\/"},{"@type":"ListItem","position":2,"name":"Politics and Social Media: Are We Voting or Just Scrolling?"}]},{"@type":"WebSite","@id":"https:\/\/dialog-komunikacije.hr\/en\/#website","url":"https:\/\/dialog-komunikacije.hr\/en\/","name":"Dialog Communications","description":"Just another Dialog Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dialog-komunikacije.hr\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/7dd128c4f05a0821bacbb480f15e29f6","name":"Tea","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/11e303d2663302ef245c4a45dae1efcf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/11e303d2663302ef245c4a45dae1efcf?s=96&d=mm&r=g","caption":"Tea"},"sameAs":["https:\/\/dialog-komunikacije.hr"],"url":"https:\/\/dialog-komunikacije.hr\/en\/author\/teat\/"}]}},"_links":{"self":[{"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/posts\/1874"}],"collection":[{"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/comments?post=1874"}],"version-history":[{"count":3,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/posts\/1874\/revisions"}],"predecessor-version":[{"id":1885,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/posts\/1874\/revisions\/1885"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/media\/1875"}],"wp:attachment":[{"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/media?parent=1874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/categories?post=1874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/tags?post=1874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}