{"id":1889,"date":"2025-06-24T13:53:32","date_gmt":"2025-06-24T13:53:32","guid":{"rendered":"https:\/\/dialog-komunikacije.hr\/en\/?p=1889"},"modified":"2025-06-25T15:24:11","modified_gmt":"2025-06-25T15:24:11","slug":"the-perfect-blend-of-nature-innovation-and-a-personalized-approach-we-launched-the-nivea-cellular-serums","status":"publish","type":"post","link":"https:\/\/dialog-komunikacije.hr\/en\/the-perfect-blend-of-nature-innovation-and-a-personalized-approach-we-launched-the-nivea-cellular-serums\/","title":{"rendered":"The perfect blend of nature, innovation, and a personalized approach"},"content":{"rendered":"<p data-start=\"166\" data-end=\"608\">Imagine an event that\u2019s not just an educational experience, but also an escape from the everyday &#8211; filled with inspiration, connection, and nature. That\u2019s exactly what we achieved with the exclusive <strong data-start=\"363\" data-end=\"387\">NIVEA Layering Event<\/strong> in the magical Logar Valley. By bringing together beauty influencers from Croatia, Serbia, and Slovenia, we introduced a new generation of personalized skincare through the concept of layering with NIVEA Cellular serums.<\/p>\n<h4 data-start=\"610\" data-end=\"995\"><strong data-start=\"610\" data-end=\"631\">What is layering?<\/strong><\/h4>\n<p data-start=\"610\" data-end=\"995\">NIVEA recognized the opportunity to combine its expertise and heritage with innovation, launching serums specifically developed for layering &#8211; a method that allows for products to be applied in layers based on the skin\u2019s unique needs. Each NIVEA serum is highly effective on its own, but when combined, they provide deeper, more targeted care and visible results.<\/p>\n<h4 data-start=\"997\" data-end=\"1490\"><strong data-start=\"997\" data-end=\"1042\">Education, inspiration, and dream content<\/strong><\/h4>\n<p data-start=\"997\" data-end=\"1490\">In the idyllic surroundings of the Logar Valley, influencers from Croatia, Serbia, and Slovenia enjoyed two days of education, wellness, and relaxation. The event combined all the elements of a successful activation: premium content, a stunning natural backdrop, authentic product experiences, and direct access to top experts &#8211; such as Dr. Sara \u0160pi\u010di\u0107, who explained the science behind multi-layer serum application in a simple and relatable way.<\/p>\n<p data-start=\"997\" data-end=\"1490\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1895\" src=\"https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/6-240x300.png\" alt=\"\" width=\"352\" height=\"440\" srcset=\"https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/6-240x300.png 240w, https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/6-768x960.png 768w, https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/6-180x225.png 180w, https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/6-324x405.png 324w, https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/6-468x585.png 468w, https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/6-612x765.png 612w, https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/6.png 810w\" sizes=\"(max-width: 352px) 100vw, 352px\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1896\" src=\"https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/7-240x300.png\" alt=\"\" width=\"352\" height=\"440\" srcset=\"https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/7-240x300.png 240w, https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/7-768x960.png 768w, https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/7-180x225.png 180w, https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/7-324x405.png 324w, https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/7-468x585.png 468w, https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/7-612x765.png 612w, https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/7.png 810w\" sizes=\"(max-width: 352px) 100vw, 352px\" \/><\/p>\n<h4 data-start=\"1492\" data-end=\"1874\"><strong data-start=\"1492\" data-end=\"1503\">Results<\/strong><\/h4>\n<p data-start=\"1492\" data-end=\"1874\">Influencers shared their personal experiences with this increasingly popular skincare method across their platforms, along with tips and tricks. Their followers recognized the campaign as relevant and helpful. The proof? Over 200 organic posts, more than 700,000 impressions, strong audience engagement, and an even stronger brand position among skincare enthusiasts.<\/p>\n<p data-start=\"1492\" data-end=\"1874\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1893\" src=\"https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/4-240x300.png\" alt=\"\" width=\"350\" height=\"438\" srcset=\"https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/4-240x300.png 240w, https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/4-768x960.png 768w, https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/4-180x225.png 180w, https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/4-324x405.png 324w, https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/4-468x585.png 468w, https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/4-612x765.png 612w, https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/4.png 810w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1894\" src=\"https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/5-240x300.png\" alt=\"\" width=\"351\" height=\"438\" srcset=\"https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/5-240x300.png 240w, https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/5-768x960.png 768w, https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/5-180x225.png 180w, https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/5-324x405.png 324w, https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/5-468x585.png 468w, https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/5-612x765.png 612w, https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/06\/5.png 810w\" sizes=\"(max-width: 351px) 100vw, 351px\" \/><\/p>\n<p data-start=\"1492\" data-end=\"1874\">\n","protected":false},"excerpt":{"rendered":"<p>We launched the NIVEA Cellular Serums<\/p>\n","protected":false},"author":7,"featured_media":1897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - 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