{"id":1945,"date":"2025-10-09T12:15:31","date_gmt":"2025-10-09T12:15:31","guid":{"rendered":"https:\/\/dialog-komunikacije.hr\/en\/?p=1945"},"modified":"2025-10-09T12:15:31","modified_gmt":"2025-10-09T12:15:31","slug":"how-to-introduce-a-skincare-innovation-to-generation-z","status":"publish","type":"post","link":"https:\/\/dialog-komunikacije.hr\/en\/how-to-introduce-a-skincare-innovation-to-generation-z\/","title":{"rendered":"How to Introduce a Skincare Innovation to Generation Z?"},"content":{"rendered":"<p style=\"font-weight: 400\">This spring, NIVEA unveiled its latest beauty surprise \u2013 the <strong>LUMINOUS630\u00ae SKIN GLOW<\/strong> line, designed to resonate with Generation Z and their pursuit of a radiant, natural complexion.<\/p>\n<p style=\"font-weight: 400\">To bring this innovation closer to a younger audience, we developed a production-intensive regional event along with a media and influencer campaign, launched across the Croatian and Slovenian markets. The face of the campaign is the young star <strong>Miach<\/strong>, whose popularity and energy perfectly align with the spirit of Gen Z.<\/p>\n<p style=\"font-weight: 400\">\n<p style=\"font-weight: 400\"><strong>The Energy of Generation Z<\/strong><\/p>\n<p style=\"font-weight: 400\">The event was held at the <strong>Museum of Contemporary Art in Zagreb<\/strong>, gathering regional influencers, media representatives, and partners. The atmosphere was vibrant \u2013 the energy of Generation Z could be felt at every turn, from the artistic installations and personalized cocktails to the performance by the <strong>Universe Dance Crew<\/strong>.<br \/>\nA highlight of the evening was a live concert by <strong>Miach<\/strong>, the campaign\u2019s face, who brought an extra dose of youthful spirit and excitement.<\/p>\n<p style=\"font-weight: 400\"><strong>Results<\/strong><br \/>\nThe campaign generated <strong>47 features in regional media<\/strong> and over <strong>400 social media posts<\/strong>.<br \/>\nThe influencer campaign in <strong>Croatia and Slovenia<\/strong> reached more than <strong>750,000 impressions<\/strong>.<\/p>\n<p style=\"font-weight: 400\">\n<p style=\"font-weight: 400\">\n","protected":false},"excerpt":{"rendered":"<p>This spring, NIVEA unveiled its latest beauty surprise \u2013 the LUMINOUS630\u00ae SKIN GLOW line, designed to resonate with Generation Z and their pursuit of a radiant, natural complexion. To bring this innovation closer to a younger audience, we developed a production-intensive regional event along with a media and influencer campaign, launched across the Croatian and [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":1946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Introduce a Skincare Innovation to Generation Z? - Dialog Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dialog-komunikacije.hr\/en\/how-to-introduce-a-skincare-innovation-to-generation-z\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Introduce a Skincare Innovation to Generation Z? - Dialog Communications\" \/>\n<meta property=\"og:description\" content=\"This spring, NIVEA unveiled its latest beauty surprise \u2013 the LUMINOUS630\u00ae SKIN GLOW line, designed to resonate with Generation Z and their pursuit of a radiant, natural complexion. To bring this innovation closer to a younger audience, we developed a production-intensive regional event along with a media and influencer campaign, launched across the Croatian and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dialog-komunikacije.hr\/en\/how-to-introduce-a-skincare-innovation-to-generation-z\/\" \/>\n<meta property=\"og:site_name\" content=\"Dialog Communications\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-09T12:15:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2025\/10\/Miach64.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tea\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/how-to-introduce-a-skincare-innovation-to-generation-z\/\",\"url\":\"https:\/\/dialog-komunikacije.hr\/en\/how-to-introduce-a-skincare-innovation-to-generation-z\/\",\"name\":\"How to Introduce a Skincare Innovation to Generation Z? - Dialog Communications\",\"isPartOf\":{\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#website\"},\"datePublished\":\"2025-10-09T12:15:31+00:00\",\"dateModified\":\"2025-10-09T12:15:31+00:00\",\"author\":{\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/7dd128c4f05a0821bacbb480f15e29f6\"},\"breadcrumb\":{\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/how-to-introduce-a-skincare-innovation-to-generation-z\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dialog-komunikacije.hr\/en\/how-to-introduce-a-skincare-innovation-to-generation-z\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/how-to-introduce-a-skincare-innovation-to-generation-z\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Po\u010detna stranica\",\"item\":\"https:\/\/dialog-komunikacije.hr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Introduce a Skincare Innovation to Generation Z?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#website\",\"url\":\"https:\/\/dialog-komunikacije.hr\/en\/\",\"name\":\"Dialog Communications\",\"description\":\"Just another Dialog Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dialog-komunikacije.hr\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/7dd128c4f05a0821bacbb480f15e29f6\",\"name\":\"Tea\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/11e303d2663302ef245c4a45dae1efcf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/11e303d2663302ef245c4a45dae1efcf?s=96&d=mm&r=g\",\"caption\":\"Tea\"},\"sameAs\":[\"https:\/\/dialog-komunikacije.hr\"],\"url\":\"https:\/\/dialog-komunikacije.hr\/en\/author\/teat\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Introduce a Skincare Innovation to Generation Z? - Dialog Communications","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dialog-komunikacije.hr\/en\/how-to-introduce-a-skincare-innovation-to-generation-z\/","og_locale":"en_GB","og_type":"article","og_title":"How to Introduce a Skincare Innovation to Generation Z? - Dialog Communications","og_description":"This spring, NIVEA unveiled its latest beauty surprise \u2013 the LUMINOUS630\u00ae SKIN GLOW line, designed to resonate with Generation Z and their pursuit of a radiant, natural complexion. 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