{"id":2004,"date":"2026-02-25T11:41:43","date_gmt":"2026-02-25T11:41:43","guid":{"rendered":"https:\/\/dialog-komunikacije.hr\/en\/?p=2004"},"modified":"2026-02-25T11:44:42","modified_gmt":"2026-02-25T11:44:42","slug":"employers-on-the-test-gen-zs-expectations-of-the-workplace","status":"publish","type":"post","link":"https:\/\/dialog-komunikacije.hr\/en\/employers-on-the-test-gen-zs-expectations-of-the-workplace\/","title":{"rendered":"Employers on the test: Gen Z&#8217;s Expectations of the Workplace"},"content":{"rendered":"<p>A growing number of Generation Z individuals entering the labour market is increasing each year. Growing up with the internet and social media that shaped their understanding of work and interpersonal relationships, Gen Z has already brought new values into the workplace. We dedicated our latest Vox Populi to this very topic, to find out how Generation Z functions in a business environment and what they expect from it.<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #800000\">Finances Are the Most Important to Gen Z<\/span><\/h3>\n<p>Almost all participants in our survey concluded that Gen Z is changing the rules of business culture. The majority agrees that employers should adapt their policies (87 %) and communication (79 %) to accommodate younger colleagues. When it comes to perception of what matters the most to Gen Z at work, finances got placed first, followed by atmosphere in the workplace. Interestingly, percentages differ slightly when comparing responses from Instagram and LinkedIn. As <span style=\"color: #800000\"><strong>the most important factor for Gen Z<\/strong><\/span>, <span style=\"color: #800000\"><strong>salary was chosen by 71 % Instagram participants<\/strong><\/span> and <span style=\"color: #800000\"><strong>slightly less 50 % on LinkedIn<\/strong><\/span>. Atmosphere was chosen by 44 % of participants on LinkedIn and 29 % on Instagram. In both cases, the position proved to be insignificant compared to other options (LinkedIn 6 %, Instagram 0 %).<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #800000\">New Rules of the Game<\/span><\/h3>\n<p>When it comes to Generation Z&#8217;s values and behaviour in the workplace, they seem to bring both a set of challenges and opportunities into organizations. More than 90 % of participants think that members of Generation Z have a different attitude towards authority. There is also a form of pressure on older colleagues because Gen Z prefers more frequent feedback (82 %). Participants also believe that <span style=\"color: #800000\"><strong>Generation Z prefers informal communication (90 %)<\/strong><\/span> and expresses their views more openly at work (84 %).<\/p>\n<p>For Gen Z, it is not only important where they work, but also who they work for. Our Instagram followers think Gen Z equally cares about different values of an employer, including social responsibility, gender equality, and inclusivity. The perception from LinkedIn users is somewhat different, with social responsibility being primarily chosen (50 %), while gender equality and inclusivity were each chosen by 25 % of participants.<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #800000\"><strong>Reputation is more important than good employer brand campaigns<\/strong><\/span><\/h3>\n<p>When it comes to communication and the attraction of potential job candidates, a good employer brand has great weight (90%). However, it is necessary to think longer term. When asked what is more important to Gen Z, 82% of our followers chose employer reputation, compared to 18% who still prioritized employer brand.<\/p>\n<p>While members of Generation Z are slowly changing established processes and ways of working in organizations and clearly articulating expectations, employers have to respect them and adapt their communication to them, but also develop long-term projects and communication that will strengthen their reputation and thus be more desirable employers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gen Z is already reshaping business culture, and the organizations that fail to adapt to their priorities and communication style are at risk of losing the youngest talents.<\/p>\n","protected":false},"author":2,"featured_media":2007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[62,37],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Employers on the test: Gen Z&#039;s Expectations of the Workplace - Dialog Communications<\/title>\n<meta name=\"description\" content=\"Gen Z is already changing business culture, and organizations that do not adapt to them risk losing the youngest talents.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dialog-komunikacije.hr\/en\/employers-on-the-test-gen-zs-expectations-of-the-workplace\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Employers on the test: Gen Z&#039;s Expectations of the Workplace - Dialog Communications\" \/>\n<meta property=\"og:description\" content=\"Gen Z is already changing business culture, and organizations that do not adapt to them risk losing the youngest talents.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dialog-komunikacije.hr\/en\/employers-on-the-test-gen-zs-expectations-of-the-workplace\/\" \/>\n<meta property=\"og:site_name\" content=\"Dialog Communications\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-25T11:41:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-25T11:44:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2026\/02\/DIALOG-VIZUALI-TEMPLATES-13.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Nata\u0161a Blagojevi\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nata\u0161a Blagojevi\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/employers-on-the-test-gen-zs-expectations-of-the-workplace\/\",\"url\":\"https:\/\/dialog-komunikacije.hr\/en\/employers-on-the-test-gen-zs-expectations-of-the-workplace\/\",\"name\":\"Employers on the test: Gen Z's Expectations of the Workplace - Dialog Communications\",\"isPartOf\":{\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#website\"},\"datePublished\":\"2026-02-25T11:41:43+00:00\",\"dateModified\":\"2026-02-25T11:44:42+00:00\",\"author\":{\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/92ccca36b4694796f000146b492549cd\"},\"description\":\"Gen Z is already changing business culture, and organizations that do not adapt to them risk losing the youngest talents.\",\"breadcrumb\":{\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/employers-on-the-test-gen-zs-expectations-of-the-workplace\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dialog-komunikacije.hr\/en\/employers-on-the-test-gen-zs-expectations-of-the-workplace\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/employers-on-the-test-gen-zs-expectations-of-the-workplace\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Po\u010detna stranica\",\"item\":\"https:\/\/dialog-komunikacije.hr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Employers on the test: Gen Z&#8217;s Expectations of the Workplace\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#website\",\"url\":\"https:\/\/dialog-komunikacije.hr\/en\/\",\"name\":\"Dialog Communications\",\"description\":\"Just another Dialog Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dialog-komunikacije.hr\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/92ccca36b4694796f000146b492549cd\",\"name\":\"Nata\u0161a Blagojevi\u0107\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/23126bd0f09fe8f8d317fda4c5eabd13?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/23126bd0f09fe8f8d317fda4c5eabd13?s=96&d=mm&r=g\",\"caption\":\"Nata\u0161a Blagojevi\u0107\"},\"sameAs\":[\"http:\/\/dialog-komunikacije.hr\"],\"url\":\"https:\/\/dialog-komunikacije.hr\/en\/author\/natasa\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Employers on the test: Gen Z's Expectations of the Workplace - Dialog Communications","description":"Gen Z is already changing business culture, and organizations that do not adapt to them risk losing the youngest talents.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dialog-komunikacije.hr\/en\/employers-on-the-test-gen-zs-expectations-of-the-workplace\/","og_locale":"en_GB","og_type":"article","og_title":"Employers on the test: Gen Z's Expectations of the Workplace - Dialog Communications","og_description":"Gen Z is already changing business culture, and organizations that do not adapt to them risk losing the youngest talents.","og_url":"https:\/\/dialog-komunikacije.hr\/en\/employers-on-the-test-gen-zs-expectations-of-the-workplace\/","og_site_name":"Dialog Communications","article_published_time":"2026-02-25T11:41:43+00:00","article_modified_time":"2026-02-25T11:44:42+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2026\/02\/DIALOG-VIZUALI-TEMPLATES-13.png","type":"image\/png"}],"author":"Nata\u0161a Blagojevi\u0107","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nata\u0161a Blagojevi\u0107","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dialog-komunikacije.hr\/en\/employers-on-the-test-gen-zs-expectations-of-the-workplace\/","url":"https:\/\/dialog-komunikacije.hr\/en\/employers-on-the-test-gen-zs-expectations-of-the-workplace\/","name":"Employers on the test: Gen Z's Expectations of the Workplace - Dialog Communications","isPartOf":{"@id":"https:\/\/dialog-komunikacije.hr\/en\/#website"},"datePublished":"2026-02-25T11:41:43+00:00","dateModified":"2026-02-25T11:44:42+00:00","author":{"@id":"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/92ccca36b4694796f000146b492549cd"},"description":"Gen Z is already changing business culture, and organizations that do not adapt to them risk losing the youngest talents.","breadcrumb":{"@id":"https:\/\/dialog-komunikacije.hr\/en\/employers-on-the-test-gen-zs-expectations-of-the-workplace\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dialog-komunikacije.hr\/en\/employers-on-the-test-gen-zs-expectations-of-the-workplace\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dialog-komunikacije.hr\/en\/employers-on-the-test-gen-zs-expectations-of-the-workplace\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Po\u010detna stranica","item":"https:\/\/dialog-komunikacije.hr\/en\/"},{"@type":"ListItem","position":2,"name":"Employers on the test: Gen Z&#8217;s Expectations of the Workplace"}]},{"@type":"WebSite","@id":"https:\/\/dialog-komunikacije.hr\/en\/#website","url":"https:\/\/dialog-komunikacije.hr\/en\/","name":"Dialog Communications","description":"Just another Dialog Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dialog-komunikacije.hr\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/92ccca36b4694796f000146b492549cd","name":"Nata\u0161a Blagojevi\u0107","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/23126bd0f09fe8f8d317fda4c5eabd13?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/23126bd0f09fe8f8d317fda4c5eabd13?s=96&d=mm&r=g","caption":"Nata\u0161a Blagojevi\u0107"},"sameAs":["http:\/\/dialog-komunikacije.hr"],"url":"https:\/\/dialog-komunikacije.hr\/en\/author\/natasa\/"}]}},"_links":{"self":[{"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/posts\/2004"}],"collection":[{"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/comments?post=2004"}],"version-history":[{"count":1,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/posts\/2004\/revisions"}],"predecessor-version":[{"id":2006,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/posts\/2004\/revisions\/2006"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/media\/2007"}],"wp:attachment":[{"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/media?parent=2004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/categories?post=2004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/tags?post=2004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}