{"id":2067,"date":"2026-05-07T08:57:59","date_gmt":"2026-05-07T08:57:59","guid":{"rendered":"https:\/\/dialog-komunikacije.hr\/en\/?p=2067"},"modified":"2026-05-07T09:02:22","modified_gmt":"2026-05-07T09:02:22","slug":"despite-the-hyperinflation-of-content-in-the-ai-era-optimism-prevails-audiences-can-still-recognize-quality","status":"publish","type":"post","link":"https:\/\/dialog-komunikacije.hr\/en\/despite-the-hyperinflation-of-content-in-the-ai-era-optimism-prevails-audiences-can-still-recognize-quality\/","title":{"rendered":"Prophets Have No Clue"},"content":{"rendered":"<p>In the latest edition of the <em>komKultura<\/em> special, the business magazine <em>Lider<\/em> explored whether content could lose its \u201csacred status\u201d in market communications, much like the frequently predicted deaths of print, radio, television &#8211; and even the internet and social media. The key question is whether content can truly \u201cdie,\u201d or whether, as before, it simply transforms under the pressure of new technologies, shifting audience habits, and the increasingly intensive use of artificial intelligence in its production.<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #800000\"><strong>Good Stories Don\u2019t Have an Expiration Date\u00a0<\/strong><\/span><\/h3>\n<p>Insights were shared by renowned communication experts, agency representatives, advertisers, and industry associations, including our director, Marina \u010culi\u0107 Fischer. She reflected on the relationship between technology, creativity, and what audiences ultimately perceive as valuable, relevant, and authentic. Below are her three key conclusions:<\/p>\n<p>1.High-quality, entertaining, and informative content will never die because people love well-told stories. What may fade away is average AI-generated content, making room for authentic and relevant content grounded in data, human perspective, and real experience.<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"color: #800000\"><strong>Credibility Is the Foundation of Everything<\/strong><\/span><\/h3>\n<p>2. Trustworthiness and authenticity ultimately come down to credibility. Credibility means living what you communicate &#8211; delivering on what you plan or promise. It\u2019s simple when a brand truly stands behind its values.<\/p>\n<p>3.Relevance requires rapid adaptation to trends, as audiences today change their habits, attitudes, and the platforms they use faster than ever. Touchpoints are fragmented, and it takes thoughtful strategy and adequate investment to reach target audiences where they are &#8211; in ways that resonate with them.<\/p>\n<p>The recipe for relevant and credible communication is to consider context and trends while staying true to a brand\u2019s core values, with adjustments in style and platform depending on the specific target audience.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despite the hyperinflation of content in the AI era, optimism prevails &#8211; audiences can still recognize quality.<\/p>\n","protected":false},"author":7,"featured_media":2068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[86,61,115],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prophets Have No Clue - Dialog Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dialog-komunikacije.hr\/en\/despite-the-hyperinflation-of-content-in-the-ai-era-optimism-prevails-audiences-can-still-recognize-quality\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prophets Have No Clue - Dialog Communications\" \/>\n<meta property=\"og:description\" content=\"Despite the hyperinflation of content in the AI era, optimism prevails - audiences can still recognize quality.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dialog-komunikacije.hr\/en\/despite-the-hyperinflation-of-content-in-the-ai-era-optimism-prevails-audiences-can-still-recognize-quality\/\" \/>\n<meta property=\"og:site_name\" content=\"Dialog Communications\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-07T08:57:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T09:02:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2026\/05\/DIALOG-VIZUALI-web.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tea\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tea\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/despite-the-hyperinflation-of-content-in-the-ai-era-optimism-prevails-audiences-can-still-recognize-quality\/\",\"url\":\"https:\/\/dialog-komunikacije.hr\/en\/despite-the-hyperinflation-of-content-in-the-ai-era-optimism-prevails-audiences-can-still-recognize-quality\/\",\"name\":\"Prophets Have No Clue - Dialog Communications\",\"isPartOf\":{\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#website\"},\"datePublished\":\"2026-05-07T08:57:59+00:00\",\"dateModified\":\"2026-05-07T09:02:22+00:00\",\"author\":{\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/7dd128c4f05a0821bacbb480f15e29f6\"},\"breadcrumb\":{\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/despite-the-hyperinflation-of-content-in-the-ai-era-optimism-prevails-audiences-can-still-recognize-quality\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dialog-komunikacije.hr\/en\/despite-the-hyperinflation-of-content-in-the-ai-era-optimism-prevails-audiences-can-still-recognize-quality\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/despite-the-hyperinflation-of-content-in-the-ai-era-optimism-prevails-audiences-can-still-recognize-quality\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Po\u010detna stranica\",\"item\":\"https:\/\/dialog-komunikacije.hr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Prophets Have No Clue\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#website\",\"url\":\"https:\/\/dialog-komunikacije.hr\/en\/\",\"name\":\"Dialog Communications\",\"description\":\"Just another Dialog Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dialog-komunikacije.hr\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/7dd128c4f05a0821bacbb480f15e29f6\",\"name\":\"Tea\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/11e303d2663302ef245c4a45dae1efcf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/11e303d2663302ef245c4a45dae1efcf?s=96&d=mm&r=g\",\"caption\":\"Tea\"},\"sameAs\":[\"https:\/\/dialog-komunikacije.hr\"],\"url\":\"https:\/\/dialog-komunikacije.hr\/en\/author\/teat\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Prophets Have No Clue - Dialog Communications","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dialog-komunikacije.hr\/en\/despite-the-hyperinflation-of-content-in-the-ai-era-optimism-prevails-audiences-can-still-recognize-quality\/","og_locale":"en_GB","og_type":"article","og_title":"Prophets Have No Clue - Dialog Communications","og_description":"Despite the hyperinflation of content in the AI era, optimism prevails - audiences can still recognize quality.","og_url":"https:\/\/dialog-komunikacije.hr\/en\/despite-the-hyperinflation-of-content-in-the-ai-era-optimism-prevails-audiences-can-still-recognize-quality\/","og_site_name":"Dialog Communications","article_published_time":"2026-05-07T08:57:59+00:00","article_modified_time":"2026-05-07T09:02:22+00:00","og_image":[{"width":1600,"height":1200,"url":"https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2026\/05\/DIALOG-VIZUALI-web.png","type":"image\/png"}],"author":"Tea","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Tea","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dialog-komunikacije.hr\/en\/despite-the-hyperinflation-of-content-in-the-ai-era-optimism-prevails-audiences-can-still-recognize-quality\/","url":"https:\/\/dialog-komunikacije.hr\/en\/despite-the-hyperinflation-of-content-in-the-ai-era-optimism-prevails-audiences-can-still-recognize-quality\/","name":"Prophets Have No Clue - Dialog Communications","isPartOf":{"@id":"https:\/\/dialog-komunikacije.hr\/en\/#website"},"datePublished":"2026-05-07T08:57:59+00:00","dateModified":"2026-05-07T09:02:22+00:00","author":{"@id":"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/7dd128c4f05a0821bacbb480f15e29f6"},"breadcrumb":{"@id":"https:\/\/dialog-komunikacije.hr\/en\/despite-the-hyperinflation-of-content-in-the-ai-era-optimism-prevails-audiences-can-still-recognize-quality\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dialog-komunikacije.hr\/en\/despite-the-hyperinflation-of-content-in-the-ai-era-optimism-prevails-audiences-can-still-recognize-quality\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dialog-komunikacije.hr\/en\/despite-the-hyperinflation-of-content-in-the-ai-era-optimism-prevails-audiences-can-still-recognize-quality\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Po\u010detna stranica","item":"https:\/\/dialog-komunikacije.hr\/en\/"},{"@type":"ListItem","position":2,"name":"Prophets Have No Clue"}]},{"@type":"WebSite","@id":"https:\/\/dialog-komunikacije.hr\/en\/#website","url":"https:\/\/dialog-komunikacije.hr\/en\/","name":"Dialog Communications","description":"Just another Dialog Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dialog-komunikacije.hr\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/7dd128c4f05a0821bacbb480f15e29f6","name":"Tea","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/11e303d2663302ef245c4a45dae1efcf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/11e303d2663302ef245c4a45dae1efcf?s=96&d=mm&r=g","caption":"Tea"},"sameAs":["https:\/\/dialog-komunikacije.hr"],"url":"https:\/\/dialog-komunikacije.hr\/en\/author\/teat\/"}]}},"_links":{"self":[{"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/posts\/2067"}],"collection":[{"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/comments?post=2067"}],"version-history":[{"count":4,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/posts\/2067\/revisions"}],"predecessor-version":[{"id":2072,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/posts\/2067\/revisions\/2072"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/media\/2068"}],"wp:attachment":[{"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/media?parent=2067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/categories?post=2067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/tags?post=2067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}