{"id":2081,"date":"2026-05-29T08:03:09","date_gmt":"2026-05-29T08:03:09","guid":{"rendered":"https:\/\/dialog-komunikacije.hr\/en\/?p=2081"},"modified":"2026-05-29T08:03:09","modified_gmt":"2026-05-29T08:03:09","slug":"tiktok-news-staying-informed-through-a-few-seconds-of-scrolling","status":"publish","type":"post","link":"https:\/\/dialog-komunikacije.hr\/en\/tiktok-news-staying-informed-through-a-few-seconds-of-scrolling\/","title":{"rendered":"TikTok News: Staying Informed Through a Few Seconds of Scrolling"},"content":{"rendered":"

TikTok has long outgrown its original role as an entertainment platform. Today, it is a place where users discover trends, comment on current events, and increasingly access daily news. Its short-form video format and algorithm-driven feed have significantly changed the way younger generations consume information.<\/p>\n

 <\/p>\n

News Delivered Through the Algorithm<\/strong><\/span><\/h3>\n

The results of the May Dialog Vox Populi survey show that half of the respondents at least occasionally follow daily news through TikTok. Seventeen percent do so frequently, while one-third never follow news on the platform.<\/p>\n

Most often, news reaches them through the \u201cFor You\u201d feed. As many as 80% of respondents say they receive information through the algorithm itself, while a smaller number actively follow media outlets or journalists. In other words, content appears spontaneously, without users actively searching for news.<\/p>\n

 <\/p>\n

The Speed of Information and the Question of Trust<\/strong><\/span><\/h3>\n

TikTok\u2019s greatest advantage as a news source is speed. As many as 43% of responses identify speed as the platform\u2019s main value, while some users highlight the convenience of short-form content and \u201con-the-go\u201d consumption.<\/p>\n

However, trust remains a key challenge. Only 7% of respondents fully trust the news they see on TikTok, while half say they trust it only partially. More than 50% believe news on the platform is presented sensationalistic, and 31% perceive the content as superficial.<\/p>\n

 <\/p>\n

Traditional Media Still Enjoy the Highest Trust<\/strong><\/span><\/h3>\n

Although users follow foreign media outlets more often than domestic ones, traditional media organizations still enjoy the highest level of trust. As many as 63% of survey participants choose them as their preferred source of news on TikTok, while only 13% prefer influencers.<\/p>\n

Social issues and lifestyle content attract the most interest, while audiences most prefer short news summaries adapted to fast scrolling habits.<\/p>\n

 <\/p>\n

Visibility Is Not the Same as Credibility<\/strong><\/span><\/h3>\n

The survey results show that TikTok is becoming an important channel for fast and easily accessible information, but also that audiences are increasingly able to distinguish visibility from credibility. In an environment where information is delivered within a few seconds of scrolling, trust in the source of news becomes more important than the speed of the information itself.<\/p>\n","protected":false},"excerpt":{"rendered":"

TikTok has increasingly become a space for quick information consumption, but audiences still clearly distinguish between viral content and credible information.<\/p>\n","protected":false},"author":7,"featured_media":2082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[131],"acf":[],"yoast_head":"\nTikTok News: Staying Informed Through a Few Seconds of Scrolling - Dialog Communications<\/title>\n<meta name=\"description\" content=\"TikTok has increasingly become a space for quick information consumption, but audiences still clearly distinguish between viral content and credible information.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dialog-komunikacije.hr\/en\/tiktok-news-staying-informed-through-a-few-seconds-of-scrolling\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok News: Staying Informed Through a Few Seconds of Scrolling - 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