Only a quarter of respondents supported the campaign<\/strong><\/p>\n The majority (86.2%) had heard of the #StopForHate movement, and the information was mostly obtained through social networks (44.9%), portals (26.5%) and in conversations with associates or other people are interested in topic (26.5%).<\/p>\n Although the campaign received a lot of media publicity, according to the survey, as many as 42.6% of companies in Croatia decided not to participate in it, while 25.5% of them joined the movement. Slightly more than a third of respondents (31.9%) have not yet made a decision. The reason for this may lie in the fact that slightly more than half of the respondents (56.3%) think that companies that have decided to join the movement with such an attitude cannot profit, while 43.7% of them have the opposite attitude.<\/p>\n The boycott will not shake Facebook<\/strong><\/p>\n As a reason for joining the movement, the majority of respondents (73.9%) state the improvement of the company’s reputation. It is also interesting that the majority of respondents (60.4%) believe that companies use this opportunity as an excuse to reduce the budget due to poor economic indicators and forecasts.<\/p>\n Facebook’s reaction to the movement was, to put it mildly, lukewarm, which is surprising considering that over 400 brands, including Coca-Cola and Starbucks, joined the #StopForHate campaign. The majority of respondents (45.1%) support Facebook’s position, 23.5% of them do not justify such a reaction, and 31.4% have a neutral position on it.<\/p>\n Whether they consider Facebook’s reaction appropriate or not, the majority (66.7%) of respondents think that the #StopForHate movement will still contribute to the removal of hate speech and racist content.<\/p>\n If the boycott continues during the fall, 40% of companies will continue their support, while the same number will give up. The majority of respondents (75%) are of the opinion that the boycott will not have long-term consequences on Facebook platforms.<\/p>\n","protected":false},"excerpt":{"rendered":" The survey found that over 40% of companies did not participate in the boycott of Facebook platforms<\/p>\n","protected":false},"author":4,"featured_media":210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"\n![\"\"](\"https:\/\/dialog.bbdozagreb.com\/wp-content\/uploads\/sites\/2\/2020\/09\/eng-in-300x300.png\")
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