{"id":322,"date":"2020-10-06T13:53:03","date_gmt":"2020-10-06T13:53:03","guid":{"rendered":"https:\/\/dialog-komunikacije.hr\/en\/?p=322"},"modified":"2020-10-06T13:53:03","modified_gmt":"2020-10-06T13:53:03","slug":"dont-be-like-doris","status":"publish","type":"post","link":"https:\/\/dialog-komunikacije.hr\/en\/dont-be-like-doris\/","title":{"rendered":"Don&#8217;t be like Doris"},"content":{"rendered":"<p>This public discussion has raised a number of questions related to influencers marketing, and we decided to look for answers to some of them in our #DialogVoxPopuli survey. The survey conducted in September involved slightly more than a hundred respondents, 90% of whom closely followed the development of the situation.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>The job of an influencer (still) isn&#8217;t equally valuable<\/strong><\/p>\n<p>The vast majority (75%) believe that the restaurant benefited more from the whole case, although only a third (33%) agree with the statement that the critics directed at the influencer was justified.<\/p>\n<p>Almost all respondents (97%) agreed that the job of influencers does not only involve the publication of a photo, but as many as 78% of them believe that influencers should talk exclusively about the area in which they are experts.<\/p>\n<p>It is also interesting that just under half of the respondents (43%) do not consider the job of an influencer as valuable as any other profession.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Public opinion<\/strong><\/p>\n<p>When asked if they think influencers are buying their followers, 72% of respondents disagreed. A slightly smaller number of them (61%) believe that influencers should be and are a role model for young people, but the majority (71%) think that they are a bad role model for now.<\/p>\n<p>Almost all respondents (95%) agreed that the general public still does not understand influencers work, and 66% think that the negative perception of their profession will grow even more in the near future.<\/p>\n<p>However, 79% of respondents believe that they do not have to actively defend themselves against &#8220;haters&#8221;. An influencer who does well in his field, is confident in himself, his job and knowledge, does not have to bother with negative comments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you remember the story about the influencer Doris and her desire to collaborate with a restaurant in Pore\u010d that was covered in all media?<\/p>\n","protected":false},"author":4,"featured_media":327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[4,7,5,6],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Don&#039;t be like Doris - Dialog Communications<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dialog-komunikacije.hr\/en\/dont-be-like-doris\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Don&#039;t be like Doris - 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