{"id":384,"date":"2020-05-08T12:12:48","date_gmt":"2020-05-08T12:12:48","guid":{"rendered":"https:\/\/dialog-komunikacije.hr\/en\/?p=384"},"modified":"2021-02-21T10:10:11","modified_gmt":"2021-02-21T10:10:11","slug":"how-to-increase-sales-and-customers-engagement","status":"publish","type":"post","link":"https:\/\/dialog-komunikacije.hr\/en\/how-to-increase-sales-and-customers-engagement\/","title":{"rendered":"How to increase sales and customers engagement"},"content":{"rendered":"<div class=\"WordSection1\">\n<p>IAB conducted a survey on 3600 shoppers around the world, who provided their online shopping behaviours related to influencer marketing.<\/p>\n<p>People are increasingly engaging and spending time on social networks following celebrities with whom they identify. Consumer communication with influencers is increasing day by day, with 61% of respondents communicating with influencers at least once a day, while 35% communicate several times a day. It is a surprising fact that men interact more with influencers daily than women.<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p><strong>Where and who to follow?<\/strong><\/p>\n<p>The most common platform for consumers to follow influencers is Instagram (65%) because it provides a mix of video and image and allows consumer better experience. Facebook and YouTube are second most popular with 62% each. YouTube is the most popular platform used by men to follow their top choice, gaming influencers (64%). Female consumers primarily prefer Instagram (70%), which can deliver a strong experience for beauty and fashion.<\/p>\n<p>The most popular influencer type for consumers to follow are in entertainment (47%), beauty (43%), celebrities (43%) and fashion influencers (39%).<\/p>\n<p>&nbsp;<\/p>\n<p><strong>How to find new content?<\/strong><\/p>\n<p>Although most consumers said that they find new influencers through recommendations from social media platforms (53%), many still utilize referrals from their friends and families (48%), or influencers they already follow (45%). Another method of discovery is giveaways. Based on the survey, 32% consumers said they found a new influencer to follow through a giveaway that invites them to follow the influencer in exchange for a prize.<\/p>\n<p>Thanks to influencers, 41% consumers found out at least one brand or product weekly, and 24% discovers something new daily. Less than 1 % said that they never discovered new brand or product because of influencers. 87% consumers say that they make a purchase based on what they saw from an influencer. This proves not just that influencers are valuable to marketers but how \u201cinfluential\u201d they actually are for consumers.<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p><strong>Are we buying more on-line thanks to Influencers?<\/strong><\/p>\n<p>Consumers buy products thanks to influencer releases in enviable quantities, as evidenced by the fact that 4 in 5 respondents buy the product on the recommendation of influencers. These change lead to new opportunities to invest in influencers as a marketing tool.<\/p>\n<p>One of the challenge for marketers and influencers is oversaturation of products. \u00a0Because that, consumers are more likely to superficially read the content or even skip it. That\u2019s why influencer need to provide content which is interesting and different than anything else on the market, because 66% of those surveyed will share this type of content. Half of all consumers surveyed say they share content when they think one of their friends will like a brand or product and 29% share content whenever they think a community they\u2019re involved with will find it interesting.<\/p>\n<p>The influencer marketing industry is on track to reach a value of $ 15 billion by 2022, an increase of as much as $ 8 billion from 2019.<\/p>\n<p>&nbsp;<\/p>\n<p>Source: <a href=\"https:\/\/www.iab.com\/wp-content\/uploads\/2019\/03\/Rakuten-2019-Influencer-Marketing-Report-Rakuten-Marketing.pdf\">IAB<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>People are increasingly engaging and spending time on social networks following celebrities!<\/p>\n","protected":false},"author":6,"featured_media":385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to increase sales and customers engagement<\/title>\n<meta name=\"description\" content=\"People are increasingly engaging and spending time on social networks following celebrities!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dialog-komunikacije.hr\/en\/how-to-increase-sales-and-customers-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to increase sales and customers engagement\" \/>\n<meta property=\"og:description\" content=\"People are increasingly engaging and spending time on social networks following celebrities!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dialog-komunikacije.hr\/en\/how-to-increase-sales-and-customers-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Dialog Communications\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-08T12:12:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-21T10:10:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2020\/11\/event-6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dialog Komunikacije\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dialog Komunikacije\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/how-to-increase-sales-and-customers-engagement\/\",\"url\":\"https:\/\/dialog-komunikacije.hr\/en\/how-to-increase-sales-and-customers-engagement\/\",\"name\":\"How to increase sales and customers engagement\",\"isPartOf\":{\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#website\"},\"datePublished\":\"2020-05-08T12:12:48+00:00\",\"dateModified\":\"2021-02-21T10:10:11+00:00\",\"author\":{\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/0f4362e886a167ae5bc96b889fa5f0de\"},\"description\":\"People are increasingly engaging and spending time on social networks following celebrities!\",\"breadcrumb\":{\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/how-to-increase-sales-and-customers-engagement\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/dialog-komunikacije.hr\/en\/how-to-increase-sales-and-customers-engagement\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/how-to-increase-sales-and-customers-engagement\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Po\u010detna stranica\",\"item\":\"https:\/\/dialog-komunikacije.hr\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to increase sales and customers engagement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#website\",\"url\":\"https:\/\/dialog-komunikacije.hr\/en\/\",\"name\":\"Dialog Communications\",\"description\":\"Just another Dialog Sites site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/dialog-komunikacije.hr\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/0f4362e886a167ae5bc96b889fa5f0de\",\"name\":\"Dialog Komunikacije\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c3d1d3595f77132103522ef2a5248f47?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c3d1d3595f77132103522ef2a5248f47?s=96&d=mm&r=g\",\"caption\":\"Dialog Komunikacije\"},\"sameAs\":[\"http:\/\/dialog-komunikacije.hr\"],\"url\":\"https:\/\/dialog-komunikacije.hr\/en\/author\/dialog\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to increase sales and customers engagement","description":"People are increasingly engaging and spending time on social networks following celebrities!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/dialog-komunikacije.hr\/en\/how-to-increase-sales-and-customers-engagement\/","og_locale":"en_GB","og_type":"article","og_title":"How to increase sales and customers engagement","og_description":"People are increasingly engaging and spending time on social networks following celebrities!","og_url":"https:\/\/dialog-komunikacije.hr\/en\/how-to-increase-sales-and-customers-engagement\/","og_site_name":"Dialog Communications","article_published_time":"2020-05-08T12:12:48+00:00","article_modified_time":"2021-02-21T10:10:11+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2020\/11\/event-6.jpg","type":"image\/jpeg"}],"author":"Dialog Komunikacije","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dialog Komunikacije","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dialog-komunikacije.hr\/en\/how-to-increase-sales-and-customers-engagement\/","url":"https:\/\/dialog-komunikacije.hr\/en\/how-to-increase-sales-and-customers-engagement\/","name":"How to increase sales and customers engagement","isPartOf":{"@id":"https:\/\/dialog-komunikacije.hr\/en\/#website"},"datePublished":"2020-05-08T12:12:48+00:00","dateModified":"2021-02-21T10:10:11+00:00","author":{"@id":"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/0f4362e886a167ae5bc96b889fa5f0de"},"description":"People are increasingly engaging and spending time on social networks following celebrities!","breadcrumb":{"@id":"https:\/\/dialog-komunikacije.hr\/en\/how-to-increase-sales-and-customers-engagement\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dialog-komunikacije.hr\/en\/how-to-increase-sales-and-customers-engagement\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dialog-komunikacije.hr\/en\/how-to-increase-sales-and-customers-engagement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Po\u010detna stranica","item":"https:\/\/dialog-komunikacije.hr\/en\/"},{"@type":"ListItem","position":2,"name":"How to increase sales and customers engagement"}]},{"@type":"WebSite","@id":"https:\/\/dialog-komunikacije.hr\/en\/#website","url":"https:\/\/dialog-komunikacije.hr\/en\/","name":"Dialog Communications","description":"Just another Dialog Sites site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/dialog-komunikacije.hr\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/0f4362e886a167ae5bc96b889fa5f0de","name":"Dialog Komunikacije","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c3d1d3595f77132103522ef2a5248f47?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c3d1d3595f77132103522ef2a5248f47?s=96&d=mm&r=g","caption":"Dialog Komunikacije"},"sameAs":["http:\/\/dialog-komunikacije.hr"],"url":"https:\/\/dialog-komunikacije.hr\/en\/author\/dialog\/"}]}},"_links":{"self":[{"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/posts\/384"}],"collection":[{"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/comments?post=384"}],"version-history":[{"count":1,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/posts\/384\/revisions"}],"predecessor-version":[{"id":386,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/posts\/384\/revisions\/386"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/media\/385"}],"wp:attachment":[{"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/media?parent=384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/categories?post=384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dialog-komunikacije.hr\/en\/wp-json\/wp\/v2\/tags?post=384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}