{"id":422,"date":"2019-11-23T13:51:06","date_gmt":"2019-11-23T13:51:06","guid":{"rendered":"https:\/\/dialog-komunikacije.hr\/en\/?p=422"},"modified":"2021-02-21T10:04:09","modified_gmt":"2021-02-21T10:04:09","slug":"the-main-trend-in-influencers-marketing-is-video-format","status":"publish","type":"post","link":"https:\/\/dialog-komunikacije.hr\/en\/the-main-trend-in-influencers-marketing-is-video-format\/","title":{"rendered":"The main trend in influencers marketing is video format"},"content":{"rendered":"<p>On November 21, Kaptol Boutique Cinema in Zagreb took place of the 3<sup>rd<\/sup>\u00a0edition of DIABLOG, only Croatian blogger and influencer conference. The conference gathered around 300 guests and a lot of lectures, workshops and round tables.<\/p>\n<p>Results of the latest research on Croatian blogger and influencer scene showed that content creators are more mature, and beside they create their own content, most of them (<strong>61%<\/strong>) have a job, and also are highly educated (<strong>75%<\/strong>). <strong>40%<\/strong> of them actively cooperate with one brand, and in average earn less than they did last year (<strong>63% up to 3500 kn<\/strong>), which means that there are a lot of new faces and microinfluencers. They should work more on proactivity in collaboration with brands, because 70% of them are waiting for brands to contact them first. As main trends, the respondents highlighted <strong>video formats (vlogs)<\/strong>, <strong>podcasts<\/strong> and <strong>Instagram TV<\/strong>.<\/p>\n<p>The best <strong>fashion<\/strong>, <strong>beauty<\/strong>, <strong>gastro<\/strong> and <strong>travel<\/strong> bloggers were announced at the conference, but also the <strong>special award for the breakthrough<\/strong> in the past year, the <strong>New star<\/strong>, <strong>the best influencer and the best brands<\/strong> for cooperation with bloggers were given. The winners are:<\/p>\n<p>The best bloggers:<\/p>\n<p>1. Fashion: <strong>Lucija Konti\u0107<\/strong><\/p>\n<p>2. Beauty: <strong>Ma\u0161a Zibar<\/strong><\/p>\n<p>3. Gastro: <strong>Sanja Mijac<\/strong><\/p>\n<p>4. Travel: <strong>Kristijan Ili\u010di\u0107<\/strong><\/p>\n<p>The best \u201cbrake through\u201d: <strong>Ines \u0160itum<\/strong><\/p>\n<p>The best influencer: <strong>Ella Dvornik<\/strong><\/p>\n<p>The New Star: <strong>Una Pasi\u0107 Gregovi\u0107<\/strong><\/p>\n<p>Best brands: <strong>NIVEA, Dukat, Avon<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The conference gathered around 300 guests. A lot of lectures, workshops and round tables took the place on the third edition of DIABLOG.<\/p>\n","protected":false},"author":6,"featured_media":423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The main trend in influencers marketing is video format<\/title>\n<meta name=\"description\" content=\"The conference gathered around 300 guests. A lot of lectures, workshops and round tables took the place on the third edition of DIABLOG.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dialog-komunikacije.hr\/en\/the-main-trend-in-influencers-marketing-is-video-format\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The main trend in influencers marketing is video format\" \/>\n<meta property=\"og:description\" content=\"The conference gathered around 300 guests. A lot of lectures, workshops and round tables took the place on the third edition of DIABLOG.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/dialog-komunikacije.hr\/en\/the-main-trend-in-influencers-marketing-is-video-format\/\" \/>\n<meta property=\"og:site_name\" content=\"Dialog Communications\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-23T13:51:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-21T10:04:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/dialog-komunikacije.hr\/wp-content\/uploads\/sites\/2\/2020\/11\/Diablog-nakon-konferencije.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"334\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dialog Komunikacije\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dialog Komunikacije\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/the-main-trend-in-influencers-marketing-is-video-format\/\",\"url\":\"https:\/\/dialog-komunikacije.hr\/en\/the-main-trend-in-influencers-marketing-is-video-format\/\",\"name\":\"The main trend in influencers marketing is video format\",\"isPartOf\":{\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#website\"},\"datePublished\":\"2019-11-23T13:51:06+00:00\",\"dateModified\":\"2021-02-21T10:04:09+00:00\",\"author\":{\"@id\":\"https:\/\/dialog-komunikacije.hr\/en\/#\/schema\/person\/0f4362e886a167ae5bc96b889fa5f0de\"},\"description\":\"The conference gathered around 300 guests. 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