{"id":470,"date":"2019-09-05T13:37:11","date_gmt":"2019-09-05T13:37:11","guid":{"rendered":"https:\/\/dialog-komunikacije.hr\/en\/?p=470"},"modified":"2020-11-05T14:59:41","modified_gmt":"2020-11-05T14:59:41","slug":"the-future-is-mobile-communication","status":"publish","type":"post","link":"https:\/\/dialog-komunikacije.hr\/en\/the-future-is-mobile-communication\/","title":{"rendered":"The future is mobile communication"},"content":{"rendered":"<p>Eight year in a row, the largest international communication survey in the world &#8216;The European Communication Monitor&#8217; has been organised by\u00a0the European Public Relations Education &amp; Research Association and the European Association of Communication Directors and sponsored by Ketchum. Survey\u00a0has identified\u00a0<span class=\"hps\">that<\/span>\u00a0<span class=\"hps\">communication<\/span>\u00a0<span class=\"hps\">experts believe<\/span>\u00a0<span class=\"hps\">mobile communication<\/span>\u00a0is\u00a0<span class=\"hps\">one<\/span>\u00a0<span class=\"hps\">of the most important<\/span>\u00a0communication\u00a0<span class=\"hps\">channels <\/span><span class=\"hps\">that will<\/span>\u00a0<span class=\"hps\">be developed<\/span>\u00a0<span class=\"hps\">by<\/span>\u00a0<span class=\"hps\">2017th.<\/span><\/p>\n<p>Marina \u010culi\u0107 Fischer, director of the Ketchum exclusive representative for Croatia, Dialog komunikacije PR agency said: &#8221;The results of this\u00a0<span class=\"hps\">year&#8217;s<\/span> <span class=\"hps\">survey that was conducted at\u00a0two thousand\u00a0and\u00a0seven hundred\u00a0respondents in\u00a0forty-two\u00a0countries<\/span>\u00a0<span class=\"hps\">highlighted the<\/span> <span class=\"hps\">emergence<\/span> <span class=\"hps\">of mobile communications<\/span> <span class=\"hps\">as<\/span> <span class=\"hps\">the only area of<\/span> <span class=\"hps\">\u200b\u200bprofessional communication<\/span>\u00a0where\u00a0opinions are near uniform across Europe.\u00a0<span class=\"hps\">Half of the<\/span> <span class=\"hps\">respondents<\/span> <span class=\"hps\">said the<\/span> <span class=\"hps\">organizations<\/span> <span class=\"hps\">in which they work<\/span> <span class=\"hps\">is already<\/span> <span class=\"hps\">developing<\/span> <span class=\"hps\">mobile<\/span> <span class=\"hps\">communication channels<\/span>, <span class=\"hps\">while<\/span> <span class=\"hps\">91<\/span>% <span class=\"hps\">of respondents<\/span><span class=\"hps\">anticipated<\/span> <span class=\"hps\">that the scope<\/span> <span class=\"hps\">for<\/span> <span class=\"hps\">development<\/span> <span class=\"hps\">in<\/span> <span class=\"hps\">the next three years<\/span> <span class=\"hps\">will be<\/span> <span class=\"hps\">in mobile communications<\/span>.&#8221;<\/p>\n<p>The study also finds that the perceived importance of social media is declining. Between 2010 and 2012, \u201ccoping with the digital evolution and the social web\u201d was the No. 1 issue amongst respondents, but has now dropped to third place behind linking business strategy with communication and building trust. Respondents cite interaction with customers (87 percent) and allowing consumers to comment on their experiences (73 percent) as the top uses for social media.<\/p>\n<p>&nbsp;<\/p>\n<p>Some additional key findings from the survey are:<\/p>\n<ul>\n<li>The main opportunities of mobile communication are seen to be communication with stakeholders at any time (60 percent), user-friendly content presentation (54 percent), and reaching younger publics (40 percent).<\/li>\n<li>The main challenges of mobile communication are related to integrating mobile media with other channels and platforms (58 percent), finding conclusive concepts which create added value (47 percent), and presenting complex content on small screens (46 percent).<\/li>\n<li>Although 61 percent of respondents work in organisations with mobile corporate or organisational websites, only 37 percent have implemented apps for smartphones and only 34 percent have created apps for tablets.<\/li>\n<li>84 percent of respondents stated that the latest forms of communication are enriching their jobs, 73 percent said that their daily work pressure is steadily increasing, and only 57 percent said they know how to handle the constant information flow.<\/li>\n<li>Respondents cite interaction with customers (87 percent) and allowing consumers to comment on their experiences (73 percent) as the top uses for social media.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/dialog-komunikacije.hr.win9.mojsite.com\/media\/15956\/ecm-mobile-infographic_498x385.jpg\" alt=\"ecm_infographic\" width=\"498\" height=\"385\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Results of the most extensive European research in the field of public relations &#8211; &#8220;European Communication Monitor&#8221; have been published.<\/p>\n","protected":false},"author":4,"featured_media":198,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - 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